TikTok Shop Ads are available only in 16 named markets and only when the campaign objective is set to sales with TikTok Shop selected as the product source. Advertisers outside these markets or using other objectives cannot access this ad format.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes eligibility conditions for TikTok Shop Ads that create a hard dependency on both geographic market and campaign configuration. Advertisers not meeting both conditions cannot access the Shop Ads format regardless of account status.
Under this provision, access to TikTok Shop Ads is restricted to advertisers operating in 16 specified markets using a specific campaign objective and product source configuration. Advertisers outside these conditions cannot use the Shop Ads format.
Cross-platform context
See how other platforms handle TikTok Shop Ads Geographic and Objective Restrictions and similar clauses.
Compare across platforms →"It's automatically available to all advertisers in Brazil, France, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the United Kingdom, the United States, and Vietnam. Note: TikTok Shop Ads are only available when selecting sales as the advertising objective of your ad campaign with TikTok Shop as the product source.Excerpt from TikTok Ads's TikTok Branded Content Policy
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This provision establishes eligibility conditions for TikTok Shop Ads that create a hard dependency on both geographic market and campaign configuration. Advertisers not meeting both conditions cannot access the Shop Ads format regardless of account status.
Under this provision, access to TikTok Shop Ads is restricted to advertisers operating in 16 specified markets using a specific campaign objective and product source configuration. Advertisers outside these conditions cannot use the Shop Ads format.
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