TikTok Ads · TikTok Advertising Terms · View original document ↗

UA (Universal Analytics) Legacy Tracker Block

Low severity Unique · 0 of 325 platforms
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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes that TikTok Ads infrastructure does not forward user interaction data to Google's Universal Analytics and DoubleClick collection services. This affects the data flow architecture between TikTok's advertising platform and third-party analytics providers, determining which tracking endpoints receive or do not receive requests from the TikTok Ads system.

Consumer impact (what this means for users)

Users of TikTok Ads are subject to an infrastructure configuration that prevents their interaction data with TikTok Ads from being transmitted to Google Analytics and DoubleClick endpoints through these specific URL paths. The blocking mechanism operates at the request level regardless of user preference or action.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
{"conditions":[{"pattern":{"$prefix":"https://ssl.google-analytics.com/__utm.gif"},"type":"url"}],"handlers":[{"handler":"block","type":"self"}],"priority":19,"ruleName":"ua_block"},{"conditions":[{"pattern":{"$prefix":"https://stats.g.doubleclick.net/j/collect"},"type":"url"}],"handlers":[{"handler":"block","type":"self"}],"priority":20,"ruleName":"ua_block"}

— Excerpt from TikTok Ads's TikTok Advertising Terms

Provision details

Document information
Document
TikTok Advertising Terms
Entity
TikTok Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-005236
Document ID
CA-D-00672
Evidence Provenance
Source URL
https://ads.tiktok.com/i18n/official/policy/commercial-terms-of-service
Wayback Machine
View archived versions →
Content hash (SHA-256)
aea5f343915a7d0774338f3b239d3758dbbe50b845f8d7065163266ac67f1180
Analysis generated
May 7, 2026 17:34 UTC
Methodology
summarize_document-v8
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok Ads
Document: TikTok Advertising Terms
Record ID: CA-P-005236
Captured: 2026-05-07 17:34:33 UTC
SHA-256: aea5f343915a7d07…
URL: https://conductatlas.com/platform/tiktok-ads/tiktok-advertising-terms/ua-universal-analytics-legacy-tracker-block/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories
Unknown

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Frequently Asked Questions

What does TikTok Ads's UA (Universal Analytics) Legacy Tracker Block clause do?

The provision establishes that TikTok Ads infrastructure does not forward user interaction data to Google's Universal Analytics and DoubleClick collection services. This affects the data flow architecture between TikTok's advertising platform and third-party analytics providers, determining which tracking endpoints receive or do not receive requests from the TikTok Ads system.

How does this clause affect you?

Users of TikTok Ads are subject to an infrastructure configuration that prevents their interaction data with TikTok Ads from being transmitted to Google Analytics and DoubleClick endpoints through these specific URL paths. The blocking mechanism operates at the request level regardless of user preference or action.

Is ConductAtlas affiliated with TikTok Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.