This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy expands explicit descriptions of how T-Mobile uses personal data for marketing, analytics, and business needs, and clarifies that consent (rather than permission) is required for certain uses including location-based services and cross-context behavioral advertising. The policy now explicitly states that T-Mobile may collect health data in connection with service requests, and clarifies that third-party tracking technology operates across websites and apps. The policy also adds language stating that data collection and use may be required by applicable legal requirements. You can review T-Mobile's Children's Privacy Notice for details on SyncUP KIDS Watch data collection, and manage location consent and advertising preferences through your account settings.
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If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
"If you provide your consent, we may also use your precise location for advertising purposes, to provide location-based services like SyncUP KIDS, or other services that may require your consent.Excerpt from T-Mobile's Privacy Policy
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The clause states: “If you provide your consent, we may also use your precise location for advertising purposes, to provide location-based services like SyncUP KIDS, or other services that may require your consent.”
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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