This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy expands explicit descriptions of how T-Mobile uses personal data for marketing, analytics, and business needs, and clarifies that consent (rather than permission) is required for certain uses including location-based services and cross-context behavioral advertising. The policy now explicitly states that T-Mobile may collect health data in connection with service requests, and clarifies that third-party tracking technology operates across websites and apps. The policy also adds language stating that data collection and use may be required by applicable legal requirements. You can review T-Mobile's Children's Privacy Notice for details on SyncUP KIDS Watch data collection, and manage location consent and advertising preferences through your account settings.
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You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
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"You may opt out of having the data from your T-Mobile device aggregated as part of our Analytics and Reporting program by going to our Privacy Dashboard.Excerpt from T-Mobile's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “You may opt out of having the data from your T-Mobile device aggregated as part of our Analytics and Reporting program by going to our Privacy Dashboard.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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