“Unless you give us consent, we don't "sell" or "share" sensitive personal data for purposes of "cross-context behavioral advertising," which is targeted advertising that tracks your activity across different websites, applications, and services.”
This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sensitive personal data is withheld from cross-context behavioral advertising pipelines unless the user affirmatively consents, giving users control over this specific use.
The updated policy expands explicit descriptions of how T-Mobile uses personal data for marketing, analytics, and business needs, and clarifies that consent (rather than permission) is required for certain uses including location-based services and cross-context behavioral advertising. The policy now explicitly states that T-Mobile may collect health data in connection with service requests, and clarifies that third-party tracking technology operates across websites and apps. The policy also adds language stating that data collection and use may be required by applicable legal requirements. You can review T-Mobile's Children's Privacy Notice for details on SyncUP KIDS Watch data collection, and manage location consent and advertising preferences through your account settings.
View change record →Your sensitive personal data will not be sold or shared for cross-context behavioral advertising unless you consent.
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"Unless you give us consent, we don't "sell" or "share" sensitive personal data for purposes of "cross-context behavioral advertising," which is targeted advertising that tracks your activity across different websites, applications, and services.Excerpt from T-Mobile's Privacy Policy
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Sensitive personal data is withheld from cross-context behavioral advertising pipelines unless the user affirmatively consents, giving users control over this specific use.
Your sensitive personal data will not be sold or shared for cross-context behavioral advertising unless you consent.
ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.
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