This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy expands explicit descriptions of how T-Mobile uses personal data for marketing, analytics, and business needs, and clarifies that consent (rather than permission) is required for certain uses including location-based services and cross-context behavioral advertising. The policy now explicitly states that T-Mobile may collect health data in connection with service requests, and clarifies that third-party tracking technology operates across websites and apps. The policy also adds language stating that data collection and use may be required by applicable legal requirements. You can review T-Mobile's Children's Privacy Notice for details on SyncUP KIDS Watch data collection, and manage location consent and advertising preferences through your account settings.
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We may create aggregated, de-identified and/or anonymized data from your personal information...We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes...
We do not attempt to re-identify de-identified information, except as permitted or required by law.
We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.
"We don't try to re-identify this data, meaning we don't re-associate it with an individual person, except as necessary to evaluate the effectiveness of our de-identification policies and procedures.Excerpt from T-Mobile's Privacy Policy
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The clause states: “We don't try to re-identify this data, meaning we don't re-associate it with an individual person, except as necessary to evaluate the effectiveness of our de-identification policies and procedures.”
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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