Upon opt-in, T-Mobile and its partners analyze app usage, purchase history, browsing activity, precise location, and CPNI to create audience segments and insights, which may be shared with third-party brands for targeted advertising and campaign measurement.
This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that CPNI, which is subject to FCC regulatory protections under the Communications Act, is combined with precise location, browsing activity, and purchase data for advertising purposes upon opt-in, and that resulting audience segments and ad IDs may be shared with external brand partners.
Under this clause, opting into Tailored Offers and Ads authorizes T-Mobile and its partners to combine CPNI, precise location, browsing activity, and purchase information to create audience profiles that are then shared with third-party brands. Participation can be withdrawn at any time through T-Mobile's Privacy Dashboard.
Cross-platform context
See how other platforms handle Tailored Offers and Ads Program and similar clauses.
Compare across platforms →"If you opt in to Tailored Offers and Ads, we and our partners will analyze your data including app usage, purchase info, browsing activity, precise location, and CPNI for our Tailored Offers and Ads program. We or our partners will analyze this data to create groups, like 'frequent travelers,' and insights to optimize your or others' experiences. We may use or share these groups, ad IDs, and insights with other brands to provide more tailored offers and ads, enhanced experiences, and campaign measurement.Excerpt from T-Mobile's Privacy Policy
1) REGULATORY LANDSCAPE: The inclusion of CPNI in this advertising program engages FCC regulations under the Communications Act, which historically required opt-in consent for use of CPNI for marketing purposes beyond the customer's existing service.
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This provision establishes that CPNI, which is subject to FCC regulatory protections under the Communications Act, is combined with precise location, browsing activity, and purchase data for advertising purposes upon opt-in, and that resulting audience segments and ad IDs may be shared with external brand partners.
Under this clause, opting into Tailored Offers and Ads authorizes T-Mobile and its partners to combine CPNI, precise location, browsing activity, and purchase information to create audience profiles that are then shared with third-party brands. Participation can be withdrawn at any time through T-Mobile's Privacy Dashboard.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by T-Mobile.