T-Mobile's Relevant Ads program operates as a default, collecting app usage data, mobile advertising IDs, and purchased demographic data to build interest models and deliver targeted third-party advertising through advertising partners.
This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that targeted advertising using app usage data, mobile advertising IDs, and purchased demographic data operates by default, requiring consumers to actively opt out through the Privacy Dashboard rather than opt in to participate.
Under this clause, T-Mobile delivers interest-based advertising by default using app usage patterns, mobile advertising IDs, and purchased demographic data without requiring prior opt-in. The agreement permits advertising partners to receive audience data for ad delivery in this program.
Cross-platform context
See how other platforms handle Default Relevant Ads Program and similar clauses.
Compare across platforms →"We collect data about which apps you use and how often you use them. This may be combined with other data that you provide to us, or that we buy, like your age or gender. We also collect your mobile advertising ID (MAID). We use this data to create models and inferences about your interests (e.g., sports lover, food enthusiast). We also use this data to measure the impact or success of certain events like advertising campaigns, or to create audiences through grouping, modeling, or scoring by interests. We and our advertising partners serve you ads about other companies tailored to your interests. Your MAID is used to deliver Relevant Ads to you.Excerpt from T-Mobile's Privacy Policy
1) REGULATORY LANDSCAPE: The default enrollment structure of the Relevant Ads program engages CCPA opt-out requirements for data sharing and sale for targeted advertising, and may engage state laws requiring opt-in consent for certain data …
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This provision establishes that targeted advertising using app usage data, mobile advertising IDs, and purchased demographic data operates by default, requiring consumers to actively opt out through the Privacy Dashboard rather than opt in to participate.
Under this clause, T-Mobile delivers interest-based advertising by default using app usage patterns, mobile advertising IDs, and purchased demographic data without requiring prior opt-in. The agreement permits advertising partners to receive audience data for ad delivery in this program.
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