Steam may send you marketing emails about products similar to things you have previously bought, and you can opt out of these communications.
This analysis describes what Steam's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Valve's authority to conduct marketing outreach tied to purchase history and to process personal data for promotional activities, subject to user consent and opt-out mechanisms. This operational framework governs how the entity may use customer data for commercial messaging.
Interpretive note: The specific opt-out mechanism and the legal basis applied in each jurisdiction are not fully detailed in the available policy text, creating some interpretive uncertainty about the scope of marketing consent requirements.
Valve may send promotional messages based on your purchase history, and these will continue unless you actively opt out through account notification settings or unsubscribe mechanisms. The specific opt-out mechanism is not detailed in the policy text excerpt available.
How other platforms handle this
Request to opt out of the processing of your personal data for tailored advertising. For more information about our processing for these purposes, see the section 'Tailored advertising controls' below. You can exercise your right to opt out through the 'Tailored Ads' setting. If you do not have an a...
You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you can click the 'Do Not Sell or Share My Personal Information' link available on our website, or submit a request through our privacy rights portal. We will process your opt-out request withi...
To limit our sharing: Call us at 1-888-341-5000 — our menu will prompt you through your choices. Visit us online: bankofamerica.com/privacy. Mail the form below. If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our cus...
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"Valve may send you marketing messages about products and services that are similar to goods and services you have previously purchased from us, unless you have not consented to such marketing or have opted out. Valve may also process your personal data for promotional purposes where you have provided consent.— Excerpt from Steam's Steam Privacy Policy
(1) REGULATORY LANDSCAPE: Marketing email communications engage the U.S. CAN-SPAM Act (requiring opt-out mechanisms and honest sender identification), EU GDPR consent requirements for direct marketing where no prior purchase relationship exists, and the UK Privacy and Electronic Communications Regulations. Where the legal basis is legitimate interest (prior purchase relationship), EU law permits soft opt-in marketing with a clear opt-out. Where consent is the basis, that consent must be separately obtained and withdrawable. (2) GOVERNANCE EXPOSURE: Low to Medium. The policy distinguishes between prior-purchase marketing (which may rely on legitimate interest) and consent-based promotional communications. This distinction is legally material under EU and UK law and should be operationally implemented with separate consent records and opt-out mechanisms. (3) JURISDICTION FLAGS: EU and UK users have a right to object to direct marketing at any time under GDPR Article 21(3), and that objection must be honored without conditions. California users have the right not to have personal information used for targeted marketing without opt-out capability under CPRA. (4) CONTRACT AND VENDOR IMPLICATIONS: If marketing communications are sent through third-party email service providers, data processing agreements covering the personal data used for marketing lists must be in place. (5) COMPLIANCE CONSIDERATIONS: Consent records for promotional communications should be maintained with timestamp and scope documentation. Opt-out mechanisms should be tested for functionality and should process opt-outs promptly. Separate management of EU legitimate interest marketing versus consent-based marketing is operationally recommended.
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The clause establishes Valve's authority to conduct marketing outreach tied to purchase history and to process personal data for promotional activities, subject to user consent and opt-out mechanisms. This operational framework governs how the entity may use customer data for commercial messaging.
Valve may send promotional messages based on your purchase history, and these will continue unless you actively opt out through account notification settings or unsubscribe mechanisms. The specific opt-out mechanism is not detailed in the policy text excerpt available.
ConductAtlas has identified this type of provision across 15 platforms. See the full comparison.
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