Steam may send you marketing emails about products similar to things you have previously bought, and you can opt out of these communications.
This analysis describes what Steam's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Marketing emails are sent on a legitimate interest or consent basis depending on jurisdiction, and opting out is an available but non-automatic protection that requires affirmative action from the user.
Interpretive note: The specific opt-out mechanism and the legal basis applied in each jurisdiction are not fully detailed in the available policy text, creating some interpretive uncertainty about the scope of marketing consent requirements.
This addition establishes explicit consent and opt-out requirements for marketing communications, demonstrating improved compliance with consent-based marketing regulations.
View full change record →Valve may send promotional messages based on your purchase history, and these will continue unless you actively opt out through account notification settings or unsubscribe mechanisms. The specific opt-out mechanism is not detailed in the policy text excerpt available.
How other platforms handle this
You may also change your preference and "opt out" of receiving certain marketing communications from us by clicking the unsubscribe link included at the bottom of all such communications...
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
By providing your mobile phone number, you consent to receive automated text (SMS) messages from Instacart...To opt out, reply STOP. For help, reply HELP or contact us directly...
"Valve may send you marketing messages about products and services that are similar to goods and services you have previously purchased from us, unless you have not consented to such marketing or have opted out. Valve may also process your personal data for promotional purposes where you have provided consent.Excerpt from Steam's Privacy Policy
(1) REGULATORY LANDSCAPE: Marketing email communications engage the U.S.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Marketing emails are sent on a legitimate interest or consent basis depending on jurisdiction, and opting out is an available but non-automatic protection that requires affirmative action from the user.
Valve may send promotional messages based on your purchase history, and these will continue unless you actively opt out through account notification settings or unsubscribe mechanisms. The specific opt-out mechanism is not detailed in the policy text excerpt available.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Steam.