State Farm states that it does not sell your personal information to third parties.
This analysis describes what State Farm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This is a meaningful consumer protection commitment, though its practical scope depends on how 'sell' is defined relative to the de-identified data sharing and joint marketing practices described elsewhere in the policy, which may or may not be characterized as a sale under applicable law.
Interpretive note: The practical scope of the non-sale commitment depends on whether State Farm's marketing partner and de-identified data sharing arrangements constitute a 'sale' under applicable state law definitions, which varies by jurisdiction and the specific terms of those arrangements.
State Farm's non-sale commitment provides a baseline protection against direct monetization of your personal information, but the policy separately permits sharing with marketing partners and third-party sharing of de-identified data, which consumers should distinguish from this commitment.
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When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"We do not sell customer information.Excerpt from State Farm's Privacy Policy
REGULATORY LANDSCAPE: Under CPRA, 'sale' is defined broadly to include sharing for cross-context behavioral advertising, which means the non-sale commitment must be evaluated against State Farm's actual data flows involving advertising and marketing partners to …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This is a meaningful consumer protection commitment, though its practical scope depends on how 'sell' is defined relative to the de-identified data sharing and joint marketing practices described elsewhere in the policy, which may or may not be characterized as a sale under applicable law.
State Farm's non-sale commitment provides a baseline protection against direct monetization of your personal information, but the policy separately permits sharing with marketing partners and third-party sharing of de-identified data, which consumers should distinguish from this commitment.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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