State Farm states that it does not sell your personal information to third parties.
This analysis describes what State Farm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This is a meaningful consumer protection commitment, though its practical scope depends on how 'sell' is defined relative to the de-identified data sharing and joint marketing practices described elsewhere in the policy, which may or may not be characterized as a sale under applicable law.
Interpretive note: The practical scope of the non-sale commitment depends on whether State Farm's marketing partner and de-identified data sharing arrangements constitute a 'sale' under applicable state law definitions, which varies by jurisdiction and the specific terms of those arrangements.
State Farm's non-sale commitment provides a baseline protection against direct monetization of your personal information, but the policy separately permits sharing with marketing partners and third-party sharing of de-identified data, which consumers should distinguish from this commitment.
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If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
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"We do not sell customer information.— Excerpt from State Farm's State Farm Privacy Policy
REGULATORY LANDSCAPE: Under CPRA, 'sale' is defined broadly to include sharing for cross-context behavioral advertising, which means the non-sale commitment must be evaluated against State Farm's actual data flows involving advertising and marketing partners to determine whether any constitute a sale under California law. GLBA does not define sale in the same way, and the FTC's enforcement framework focuses on whether practices match representations. The California Privacy Protection Agency enforces CPRA's sale prohibition. GOVERNANCE EXPOSURE: Low as stated, but medium if sharing arrangements with marketing or analytics vendors could be characterized as a sale under CPRA or similar statutes. The non-sale commitment is a positive consumer protection feature but requires verification against the full data sharing ecosystem. JURISDICTION FLAGS: California's CPRA broad definition of sale creates the primary verification requirement. Connecticut, Colorado, Texas, and Virginia similarly define sale to include sharing for valuable consideration, which may engage depending on joint marketing agreement structures. CONTRACT AND VENDOR IMPLICATIONS: Marketing partner and analytics vendor agreements should be reviewed to confirm that data flows under these arrangements do not constitute a sale of personal information under applicable state law definitions, which could undermine the stated non-sale commitment. COMPLIANCE CONSIDERATIONS: Compliance teams should conduct a data flow audit cross-referencing the non-sale commitment against all marketing, analytics, and third-party data sharing arrangements to confirm consistency. If any arrangement involves exchanging personal information for valuable consideration, legal assessment of whether it constitutes a sale under applicable law is advisable.
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This is a meaningful consumer protection commitment, though its practical scope depends on how 'sell' is defined relative to the de-identified data sharing and joint marketing practices described elsewhere in the policy, which may or may not be characterized as a sale under applicable law.
State Farm's non-sale commitment provides a baseline protection against direct monetization of your personal information, but the policy separately permits sharing with marketing partners and third-party sharing of de-identified data, which consumers should distinguish from this commitment.
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