Squarespace and its partners automatically collect data about your device, browsing behavior, and how you navigate the platform using cookies and tracking pixels, and use that data for analytics and targeted advertising.
This analysis describes what Squarespace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Automatic collection of IP address, browser, and behavioral data through third-party cookies enables cross-site tracking for advertising purposes, which may occur without active user awareness unless cookie preferences are adjusted.
Interpretive note: The specific cookie consent mechanism and whether it satisfies EU ePrivacy opt-in requirements is not fully detailed in the reviewed policy text, creating interpretive uncertainty about EU compliance posture.
Your device and behavioral data, including IP address, browser type, and navigation patterns, are automatically collected through cookies and tracking technologies and shared with advertising and analytics partners, with opt-out options dependent on browser settings and any cookie consent tools Squarespace provides.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...
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"We and our third-party partners may use cookies, web beacons, pixel tags, local storage, and other similar technologies to collect information automatically when you visit our websites or use our services. This information may include your IP address, browser type, browser language, operating system, the website you came from, any search terms you used to arrive at our site, and how you interact with our site. We use this information for a variety of purposes, including to analyze use of our services, to personalize your experience, for advertising, and to help our services operate effectively.— Excerpt from Squarespace's Squarespace Privacy Policy
REGULATORY LANDSCAPE: Cookie and tracking technology practices engage the EU ePrivacy Directive (Cookie Law), GDPR Article 6 on lawful basis, and CCPA/CPRA provisions on the collection of personal information through automated means. The ePrivacy Directive, as implemented across EU member states, generally requires affirmative opt-in consent for non-essential cookies. The FTC has issued guidance on online tracking and behavioral advertising. Enforcement is primarily by national data protection authorities in the EU and the FTC and state AGs in the US. GOVERNANCE EXPOSURE: Medium. The policy discloses extensive cookie-based tracking but the mechanism for obtaining consent or providing opt-out is not detailed in the document text reviewed. EU operations may require a compliant cookie consent management platform with opt-in for analytics and advertising cookies. The use of pixel tags and web beacons for cross-site tracking amplifies the scope of data collection. JURISDICTION FLAGS: EU/EEA exposure is highest due to ePrivacy opt-in requirements. California exposure exists under CPRA's treatment of sharing personal information for cross-context behavioral advertising as requiring an opt-out. UK users are covered by the UK ePrivacy Regulations (PECR) which similarly require consent for non-essential cookies. CONTRACT AND VENDOR IMPLICATIONS: B2B customers embedding Squarespace tools on their own sites should assess whether cookie consent mechanisms on those sites cover Squarespace-deployed tracking technologies. Third-party analytics and advertising partners used by Squarespace should be identified and disclosed to downstream customers for their own compliance assessments. COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether Squarespace's cookie consent implementation on its own properties satisfies ePrivacy and GDPR requirements for EU visitors. The list of third-party cookie partners should be reviewed and updated as vendor relationships change. Browser-based opt-out mechanisms such as Global Privacy Control (GPC) signals should be assessed for whether Squarespace honors them as required under CCPA/CPRA.
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Automatic collection of IP address, browser, and behavioral data through third-party cookies enables cross-site tracking for advertising purposes, which may occur without active user awareness unless cookie preferences are adjusted.
Your device and behavioral data, including IP address, browser type, and navigation patterns, are automatically collected through cookies and tracking technologies and shared with advertising and analytics partners, with opt-out options dependent on browser settings and any cookie consent tools Squarespace provides.
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