This analysis describes what Square's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Square provides specific, named mechanisms for exercising the opt-out right, making the right actionable through both a site-based link and a browser-level signal.
The updated terms establish explicit authorization for Square to share your account data, usage data, and commercial information (including customer directory data, customer transaction data, and employee/staff data) with other account holders within your merchant group, where you have elected to share this information or been notified. The account holder may use this information for group management, consolidated reporting, operational oversight, and business performance analysis. The terms also clarify that your mobile phone number provided for text messaging will not be shared with third parties or affiliates for marketing purposes, and that consent records for text messages will not be shared except with service providers assisting with message delivery. You can review the Square for Multi-Legal Entities Terms of Service for additional details on how data is handled within merchant groups.
View change record →The updated privacy notice discloses that Square collects personal data (name, job title, email, company name) and behavioral data (which compliance documents you view, how you interact with the Trust Center portal) when you visit Square's Trust Center to access compliance documentation. The terms state Square uses this engagement data to identify and prioritize sales opportunities and may follow up with relevant sales outreach based on which compliance documents you have viewed. This means your compliance research activity is tracked and may be used to inform sales contact decisions.
View change record →Users are permitted to opt out of targeted advertising through two named methods: a footer link on Square's browser site or a browser-level Global Privacy Control or similar opt-out setting.
How other platforms handle this
You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
If you are a user under the age of 18, California Business and Professions Code Section 22581 allows you to request and obtain removal of content or information you have publicly posted.
"You can exercise your right to opt-out of targeted advertising by clicking the "Your Privacy Choices" link in the footer of any page on our browser site, or by enabling the Global Privacy Control or a similar opt-out preference setting within the browser you use to access our website.Excerpt from Square's Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Square provides specific, named mechanisms for exercising the opt-out right, making the right actionable through both a site-based link and a browser-level signal.
Users are permitted to opt out of targeted advertising through two named methods: a footer link on Square's browser site or a browser-level Global Privacy Control or similar opt-out setting.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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