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The Online Privacy Policy governs personal information collection and use for all visitors to SoFi's website and mobile application, not limited to account holders or registered users.
This analysis describes what SoFi's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that SoFi's data collection practices under the Online Privacy Policy apply to all visitors including non-customers, which means pre-application browsing behavior, anonymous visits, and mobile application interactions are subject to the same tracking and sharing framework described in the policy.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
View change record →The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about your actions and preferences, and shares this data with social media, advertising, and analytics partners. The revised consent interface distinguishes between strictly necessary cookies (which cannot be disabled) and optional cookies for performance and targeting purposes (which require affirmative consent). The terms state that if you do not make a selection, you agree to use of these technologies; you can opt out by toggling the button that appears to the right of each optional cookie category.
View change record →The updated terms establish a more permissive consent model for tracking technologies. Previously, the policy stated that users could 'choose not to allow some types of cookies' (opt-in structure). The revised language now states 'If you do not make a selection, you agree to our use of these technologies' (opt-out structure). This means that continued use of the website without affirmative rejection constitutes acceptance of cookies, pixels, and data sharing with advertising and analytics partners. The updated terms also explicitly disclose that SoFi shares collected information with 'social media, advertising, and analytics partners,' providing more specificity about data sharing destinations. You can decline the Privacy Preference Center or decline all optional tracking technologies through the updated preference settings.
View change record →Under this clause, the agreement establishes that data collection practices described in the Online Privacy Policy apply to any person visiting SoFi's website or mobile application, regardless of whether they hold an account or have applied for a product. This includes the cookie and tracking technology practices disclosed in the consent framework.
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"SoFi's Online Privacy Policy applies to any person who visits our website or mobile application and how we collect use their personal information.Excerpt from SoFi's Privacy Notice
1) REGULATORY LANDSCAPE: The broad scope of the Online Privacy Policy covering all visitors engages state privacy laws including CCPA, which protects California consumers broadly and not only account holders. The FTC's authority over unfair or deceptive practices in privacy disclosures applies to data collected from all site visitors. If the policy governs mobile application data collection, the FTC's mobile privacy guidance and the Children's Online Privacy Protection Act may also be relevant depending on user demographics. 2) GOVERNANCE EXPOSURE: Medium. Extending tracking and data sharing practices to non-customer visitors creates obligations to provide adequate notice and opt-out mechanisms to individuals who have not consented to a broader account relationship. The adequacy of the cookie consent banner as the sole notice mechanism for non-customer visitors should be assessed. 3) JURISDICTION FLAGS: California residents who visit SoFi's website without holding an account retain CCPA rights as consumers. Other states with broad consumer definitions in their privacy laws may similarly extend protections to non-account holders. The mobile application scope may create additional jurisdiction-specific obligations. 4) CONTRACT AND VENDOR IMPLICATIONS: Data collected from non-customer visitors that flows to advertising and analytics partners creates the same downstream vendor obligation framework as customer data. Compliance teams should confirm that data minimization practices apply appropriately to non-customer visitor data. 5) COMPLIANCE CONSIDERATIONS: The full Online Privacy Policy should be reviewed to confirm that disclosures for non-customer visitors are adequate, that opt-out mechanisms are accessible without account login, and that data retention practices for non-customer visitor data are defined and compliant with applicable state privacy law requirements.
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This provision establishes that SoFi's data collection practices under the Online Privacy Policy apply to all visitors including non-customers, which means pre-application browsing behavior, anonymous visits, and mobile application interactions are subject to the same tracking and sharing framework described in the policy.
Under this clause, the agreement establishes that data collection practices described in the Online Privacy Policy apply to any person visiting SoFi's website or mobile application, regardless of whether they hold an account or have applied for a product. This includes the cookie and tracking technology practices disclosed in the consent framework.
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