The policy provides a toggle-based opt-out that, when activated, directs SoFi to stop selling or sharing personal information with third parties for the purpose of delivering cross-site targeted advertising.
This analysis describes what SoFi's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a specific sell/share opt-out mechanism consistent with CCPA/CPRA requirements for businesses that sell or share personal information for cross-context behavioral advertising. The mechanism is presented as a distinct control separate from the general cookie opt-out, which has operational implications for how the two consent systems interact.
Interpretive note: The full scope of personal information categories subject to the opt-out and the list of third-party recipients are not enumerated in this document text and require review of the full Online Privacy Policy.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
View change record →The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about your actions and preferences, and shares this data with social media, advertising, and analytics partners. The revised consent interface distinguishes between strictly necessary cookies (which cannot be disabled) and optional cookies for performance and targeting purposes (which require affirmative consent). The terms state that if you do not make a selection, you agree to use of these technologies; you can opt out by toggling the button that appears to the right of each optional cookie category.
View change record →The updated terms establish a more permissive consent model for tracking technologies. Previously, the policy stated that users could 'choose not to allow some types of cookies' (opt-in structure). The revised language now states 'If you do not make a selection, you agree to our use of these technologies' (opt-out structure). This means that continued use of the website without affirmative rejection constitutes acceptance of cookies, pixels, and data sharing with advertising and analytics partners. The updated terms also explicitly disclose that SoFi shares collected information with 'social media, advertising, and analytics partners,' providing more specificity about data sharing destinations. You can decline the Privacy Preference Center or decline all optional tracking technologies through the updated preference settings.
View change record →Under this clause, users who activate the opt-out toggle will have their personal information withheld from third-party sharing for cross-site advertising purposes. The agreement identifies the opt-out as applying to advertising across other websites, platforms, and applications, but does not in this text specify the categories of personal information covered by the opt-out or the list of third parties affected.
Cross-platform context
See how other platforms handle Sell/Share Personal Information Opt-Out and similar clauses.
Compare across platforms →"When you opt out, we will not sell/ share your personal information with third parties to provide you with more relevant advertisements across other websites, platforms, and applications. For more information, visit https://www.sofi.com/online-privacy-policy/Excerpt from SoFi's Privacy Notice
1) REGULATORY LANDSCAPE: This provision directly engages CCPA as amended by CPRA, which requires businesses that sell or share personal information for cross-context behavioral advertising to provide a clear opt-out mechanism.
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This provision establishes a specific sell/share opt-out mechanism consistent with CCPA/CPRA requirements for businesses that sell or share personal information for cross-context behavioral advertising. The mechanism is presented as a distinct control separate from the general cookie opt-out, which has operational implications for how the two consent systems interact.
Under this clause, users who activate the opt-out toggle will have their personal information withheld from third-party sharing for cross-site advertising purposes. The agreement identifies the opt-out as applying to advertising across other websites, platforms, and applications, but does not in this text specify the categories of personal information covered by the opt-out or the list of third parties affected.
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