The policy discloses that targeting cookies collect user interaction data across websites to build interest-based profiles, which are used for personalized advertising and may be shared with third-party advertisers for ad performance measurement and profile-based ad delivery.
This analysis describes what SoFi's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision describes cross-context behavioral advertising practices involving profile construction from cross-site tracking data and sharing of that data with third-party advertisers. These practices fall within the categories of data use subject to opt-out rights under CCPA/CPRA and may engage FTC guidance on online behavioral advertising.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
View change record →The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about your actions and preferences, and shares this data with social media, advertising, and analytics partners. The revised consent interface distinguishes between strictly necessary cookies (which cannot be disabled) and optional cookies for performance and targeting purposes (which require affirmative consent). The terms state that if you do not make a selection, you agree to use of these technologies; you can opt out by toggling the button that appears to the right of each optional cookie category.
View change record →The updated terms establish a more permissive consent model for tracking technologies. Previously, the policy stated that users could 'choose not to allow some types of cookies' (opt-in structure). The revised language now states 'If you do not make a selection, you agree to our use of these technologies' (opt-out structure). This means that continued use of the website without affirmative rejection constitutes acceptance of cookies, pixels, and data sharing with advertising and analytics partners. The updated terms also explicitly disclose that SoFi shares collected information with 'social media, advertising, and analytics partners,' providing more specificity about data sharing destinations. You can decline the Privacy Preference Center or decline all optional tracking technologies through the updated preference settings.
View change record →Under this clause, the agreement authorizes the use of targeting cookies to track user behavior across websites, build interest profiles, and share that data with advertisers for personalized ad delivery and performance measurement. Users who activate the targeting cookie opt-out in SoFi's Privacy Preference Center can decline this category of data collection and sharing.
Cross-platform context
See how other platforms handle Targeting Cookies and Cross-Site Profiling and similar clauses.
Compare across platforms →"Targeting cookies track users' actions and are used to identify users between different websites. Targeting cookies collect user information and use it to build a profile of users' interests and then show personalized ads for that specific user. Targeting cookies help to attract customers with targeted ads. The information the cookies gather about you can be shared with other advertisers to measure the performance of their advertisements and may be used to build a profile to deliver personalized ads.Excerpt from SoFi's Privacy Notice
1) REGULATORY LANDSCAPE: This provision engages CCPA/CPRA provisions governing cross-context behavioral advertising and the sell/share opt-out obligations for businesses that share personal information with third parties for advertising purposes.
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This provision describes cross-context behavioral advertising practices involving profile construction from cross-site tracking data and sharing of that data with third-party advertisers. These practices fall within the categories of data use subject to opt-out rights under CCPA/CPRA and may engage FTC guidance on online behavioral advertising.
Under this clause, the agreement authorizes the use of targeting cookies to track user behavior across websites, build interest profiles, and share that data with advertisers for personalized ad delivery and performance measurement. Users who activate the targeting cookie opt-out in SoFi's Privacy Preference Center can decline this category of data collection and sharing.
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