SoFi maintains a separate U.S. Consumer Privacy Notice governed by GLBA that describes collection, use, and disclosure of financial personal information, affiliate and non-affiliate sharing practices, and available opt-out rights for certain categories of sharing.
This analysis describes what SoFi's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The GLBA Consumer Privacy Notice is a legally required instrument for financial institutions that governs the most sensitive category of personal financial data SoFi collects, including account, credit, and transaction information. The opt-out rights described in this notice are distinct from and operate independently of the cookie consent opt-outs on SoFi's website.
Interpretive note: The specific categories of sharing, opt-out mechanisms, and affiliate/non-affiliate relationships governed by the GLBA notice are not enumerated in this document text and require review of the full Consumer Privacy Notice.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
View change record →The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about your actions and preferences, and shares this data with social media, advertising, and analytics partners. The revised consent interface distinguishes between strictly necessary cookies (which cannot be disabled) and optional cookies for performance and targeting purposes (which require affirmative consent). The terms state that if you do not make a selection, you agree to use of these technologies; you can opt out by toggling the button that appears to the right of each optional cookie category.
View change record →The updated terms establish a more permissive consent model for tracking technologies. Previously, the policy stated that users could 'choose not to allow some types of cookies' (opt-in structure). The revised language now states 'If you do not make a selection, you agree to our use of these technologies' (opt-out structure). This means that continued use of the website without affirmative rejection constitutes acceptance of cookies, pixels, and data sharing with advertising and analytics partners. The updated terms also explicitly disclose that SoFi shares collected information with 'social media, advertising, and analytics partners,' providing more specificity about data sharing destinations. You can decline the Privacy Preference Center or decline all optional tracking technologies through the updated preference settings.
View change record →The agreement establishes that GLBA-covered financial personal information is governed by a separate notice with its own opt-out framework for affiliate and non-affiliate data sharing. Under these terms, consumers may have the right to opt out of certain categories of information sharing as described in that notice, though the specific opt-out options and their scope are defined in the full GLBA notice rather than this landing page.
Cross-platform context
See how other platforms handle GLBA U.S. Consumer Privacy Notice and similar clauses.
Compare across platforms →"This U.S. Consumer Privacy Notice applies to SoFi's customers and consumers and explains how SoFi collects, uses, and discloses personal information covered by the Gramm-Leach-Bliley Act ("GLBA"). Further, it describes how SoFi collects and shares information with affiliates and non-affiliates and what types of information sharing customers and consumers may opt-out of.Excerpt from SoFi's Privacy Notice
1) REGULATORY LANDSCAPE: This provision directly engages the Gramm-Leach-Bliley Act and its Privacy Rule (Regulation P), which requires financial institutions to deliver annual privacy notices and provide opt-out rights for sharing nonpublic personal information with …
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The GLBA Consumer Privacy Notice is a legally required instrument for financial institutions that governs the most sensitive category of personal financial data SoFi collects, including account, credit, and transaction information. The opt-out rights described in this notice are distinct from and operate independently of the cookie consent opt-outs on SoFi's website.
The agreement establishes that GLBA-covered financial personal information is governed by a separate notice with its own opt-out framework for affiliate and non-affiliate data sharing. Under these terms, consumers may have the right to opt out of certain categories of information sharing as described in that notice, though the specific opt-out options and their scope are defined in the full …
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