The policy states that if a user does not actively select a preference in the cookie consent banner, they are treated as having agreed to SoFi's use of cookies, pixels, and tracking technologies, including sharing of that data with social media, advertising, and analytics partners.
This analysis describes what SoFi's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a default-acceptance mechanism under which inaction by the user constitutes consent to optional tracking and data sharing. The operational significance depends on whether this mechanism satisfies the consent standards required under applicable state privacy laws, including CCPA, which may distinguish between opt-in and opt-out consent frameworks for certain categories of data use.
Interpretive note: Whether this default-acceptance mechanism constitutes valid consent under CCPA/CPRA or other applicable state privacy laws depends on regulatory interpretation and enforcement guidance that has not been conclusively settled.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
View change record →The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about your actions and preferences, and shares this data with social media, advertising, and analytics partners. The revised consent interface distinguishes between strictly necessary cookies (which cannot be disabled) and optional cookies for performance and targeting purposes (which require affirmative consent). The terms state that if you do not make a selection, you agree to use of these technologies; you can opt out by toggling the button that appears to the right of each optional cookie category.
View change record →The updated terms establish a more permissive consent model for tracking technologies. Previously, the policy stated that users could 'choose not to allow some types of cookies' (opt-in structure). The revised language now states 'If you do not make a selection, you agree to our use of these technologies' (opt-out structure). This means that continued use of the website without affirmative rejection constitutes acceptance of cookies, pixels, and data sharing with advertising and analytics partners. The updated terms also explicitly disclose that SoFi shares collected information with 'social media, advertising, and analytics partners,' providing more specificity about data sharing destinations. You can decline the Privacy Preference Center or decline all optional tracking technologies through the updated preference settings.
View change record →Under this clause, users who visit SoFi's website without interacting with the cookie consent banner are treated as having consented to the collection of browsing and interaction data and its sharing with advertising, social media, and analytics partners. The agreement establishes an opt-out mechanism through the Privacy Preference Center for users who wish to decline optional cookies after the fact.
Cross-platform context
See how other platforms handle Default Consent for Optional Tracking Technologies and similar clauses.
Compare across platforms →"We use pixels and other tracking technologies to collect your information and actions to enhance site navigation, personalize content, analyze site usage, and assist in marketing efforts. We share this information with social media, advertising, and analytics partners. If you do not make a selection, you agree to our use of these technologies.Excerpt from SoFi's Privacy Notice
1) REGULATORY LANDSCAPE: This provision engages the California Consumer Privacy Act and its amendments under CPRA, which govern whether default-acceptance mechanisms constitute valid consent for data sharing and cross-context behavioral advertising.
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This provision establishes a default-acceptance mechanism under which inaction by the user constitutes consent to optional tracking and data sharing. The operational significance depends on whether this mechanism satisfies the consent standards required under applicable state privacy laws, including CCPA, which may distinguish between opt-in and opt-out consent frameworks for certain categories of data use.
Under this clause, users who visit SoFi's website without interacting with the cookie consent banner are treated as having consented to the collection of browsing and interaction data and its sharing with advertising, social media, and analytics partners. The agreement establishes an opt-out mechanism through the Privacy Preference Center for users who wish to decline optional cookies after the fact.
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