Get the weekly research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.
The policy authorizes use of inferred interests and preferences, including data collected from advertiser websites via cookies and pixels, to personalize, target, and measure ads shown to users. Users can adjust advertising preferences in Snapchat app settings to receive less personalized advertising.
This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that ad targeting draws on data collected both within Snapchat and from advertiser websites through cookies and tracking technologies, enabling cross-context behavioral advertising. This cross-site data use is subject to opt-out rights under CCPA for California residents and to consent requirements under ePrivacy and GDPR for EU users.
Under this clause, Snap uses inferred interest profiles derived from in-app behavior and advertiser website activity tracked via cookies and pixels to target advertisements. Users can access advertising preference settings in the Snapchat app to adjust the level of personalization, and iOS 14.5 and above users are subject to additional App Tracking Transparency requirements described separately in the policy.
Cross-platform context
See how other platforms handle Advertising Targeting and Interest Inference and similar clauses.
Compare across platforms →Monitoring
Snapchat has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
"We use your interests and preferences from the information we've collected to personalize, target, and measure ads. We think ads are best when they're relevant. That's why we try to select the right ads and show them to you at the right time. For example, if you've interacted with ads for video games, we will infer that you like video games, and show you similar ads... we may use information collected on an advertiser's website to show you more relevant ads.Excerpt from Snapchat's Privacy Policy
1) REGULATORY LANDSCAPE: Cross-context behavioral advertising using data from advertiser websites implicates CCPA and CPRA opt-out requirements for sharing personal information for cross-context behavioral advertising purposes, enforceable by the CPPA and California AG. EU ePrivacy Directive requirements apply to cookie and pixel-based tracking on advertiser websites for users in the EU. GDPR consent requirements apply where tracking technologies require prior consent. The FTC has general authority over unfair or deceptive advertising practices. Apple's App Tracking Transparency framework, referenced in the policy, imposes consent requirements for cross-app tracking on iOS. 2) GOVERNANCE EXPOSURE: Medium. The use of off-platform cookie and pixel data for ad targeting is a common practice but is subject to active regulatory scrutiny under CCPA and GDPR in the EU. The policy discloses this practice and references a Cookie Policy for additional detail, which compliance teams should review. 3) JURISDICTION FLAGS: California residents have a statutory right to opt out of the sharing of personal information for cross-context behavioral advertising under CCPA as amended by CPRA. EU users are entitled to consent-based opt-in for tracking technologies under the ePrivacy Directive prior to data collection. Illinois and other states with enacted privacy laws may impose additional requirements on targeted advertising to minors. 4) CONTRACT AND VENDOR IMPLICATIONS: Advertisers using Snap's advertising products and sharing pixel or conversion data with Snap should assess whether their data sharing constitutes a disclosure of personal information for cross-context behavioral advertising under applicable law, and whether their privacy policies adequately disclose this sharing. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that Snap's advertising preference settings and opt-out mechanisms satisfy CCPA's opt-out of sharing requirements for California users, and that EU consent mechanisms for cookie-based tracking on advertiser websites meet ePrivacy and GDPR standards. The policy's Cookie Policy should be reviewed alongside this provision to assess the full scope of tracking technology use and user controls.
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes that ad targeting draws on data collected both within Snapchat and from advertiser websites through cookies and tracking technologies, enabling cross-context behavioral advertising. This cross-site data use is subject to opt-out rights under CCPA for California residents and to consent requirements under ePrivacy and GDPR for EU users.
Under this clause, Snap uses inferred interest profiles derived from in-app behavior and advertiser website activity tracked via cookies and pixels to target advertisements. Users can access advertising preference settings in the Snapchat app to adjust the level of personalization, and iOS 14.5 and above users are subject to additional App Tracking Transparency requirements described separately in the policy.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat.