The policy states that content inputs and outputs from AI features, including text, images, video, audio, and precise location shared with My AI, are collected and used to improve machine learning and generative AI models. The policy acknowledges a privacy minimization intent but does not define specific limits on the categories of input data used for model training.
This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that conversational and multimedia content shared with Snap's AI features is used as training data for model improvement, which extends the processing purpose beyond the immediate user interaction. The scope of data categories covered, including precise location and audio, may require evaluation under GDPR consent and purpose limitation requirements as well as applicable U.S. state privacy laws governing sensitive data.
Interpretive note: The policy does not specify whether users can opt out of AI training data use specifically, and the operational scope of 'privacy minimization' is not defined, creating ambiguity about the limits of this processing purpose.
Under this clause, text, images, video, audio, and precise location data shared during AI feature interactions may be used to train and improve Snap's machine learning models, not only to generate responses in the moment. The agreement does not specify an opt-out mechanism specific to AI training data use within the main policy text.
Cross-platform context
See how other platforms handle AI Feature Data Use for Model Development and similar clauses.
Compare across platforms →"content you share and generate with our AI Features (content, or "Inputs," including text, images, video, audio, precise location, and engagement, used to generate content and responses, or "Outputs"). ... our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI. Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don't want to use more of your personal information than necessary to develop our features and models.Excerpt from Snapchat's Privacy Policy
1) REGULATORY LANDSCAPE: This provision implicates GDPR purpose limitation and data minimization principles, as well as consent requirements where special category data may be inferred from AI inputs.
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This provision establishes that conversational and multimedia content shared with Snap's AI features is used as training data for model improvement, which extends the processing purpose beyond the immediate user interaction. The scope of data categories covered, including precise location and audio, may require evaluation under GDPR consent and purpose limitation requirements as well as applicable U.S. state privacy laws …
Under this clause, text, images, video, audio, and precise location data shared during AI feature interactions may be used to train and improve Snap's machine learning models, not only to generate responses in the moment. The agreement does not specify an opt-out mechanism specific to AI training data use within the main policy text.
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