The policy authorizes use of inferred interests and preferences, including data collected from advertiser websites via cookies and pixels, to personalize, target, and measure ads shown to users. Users can adjust advertising preferences in Snapchat app settings to receive less personalized advertising.
This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that ad targeting draws on data collected both within Snapchat and from advertiser websites through cookies and tracking technologies, enabling cross-context behavioral advertising. This cross-site data use is subject to opt-out rights under CCPA for California residents and to consent requirements under ePrivacy and GDPR for EU users.
Under this clause, Snap uses inferred interest profiles derived from in-app behavior and advertiser website activity tracked via cookies and pixels to target advertisements. Users can access advertising preference settings in the Snapchat app to adjust the level of personalization, and iOS 14.5 and above users are subject to additional App Tracking Transparency requirements described separately in the policy.
Cross-platform context
See how other platforms handle Advertising Targeting and Interest Inference and similar clauses.
Compare across platforms →"We use your interests and preferences from the information we've collected to personalize, target, and measure ads. We think ads are best when they're relevant. That's why we try to select the right ads and show them to you at the right time. For example, if you've interacted with ads for video games, we will infer that you like video games, and show you similar ads... we may use information collected on an advertiser's website to show you more relevant ads.Excerpt from Snapchat's Privacy Policy
1) REGULATORY LANDSCAPE: Cross-context behavioral advertising using data from advertiser websites implicates CCPA and CPRA opt-out requirements for sharing personal information for cross-context behavioral advertising purposes, enforceable by the CPPA and California AG.
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This provision establishes that ad targeting draws on data collected both within Snapchat and from advertiser websites through cookies and tracking technologies, enabling cross-context behavioral advertising. This cross-site data use is subject to opt-out rights under CCPA for California residents and to consent requirements under ePrivacy and GDPR for EU users.
Under this clause, Snap uses inferred interest profiles derived from in-app behavior and advertiser website activity tracked via cookies and pixels to target advertisements. Users can access advertising preference settings in the Snapchat app to adjust the level of personalization, and iOS 14.5 and above users are subject to additional App Tracking Transparency requirements described separately in the policy.
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