Political ads on Snapchat are prohibited from including synthetic avatars or AI-generated or deceptively edited visual or audio likenesses of real persons used for false or misleading purposes.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a specific prohibition on generative AI-produced and deceptively edited content in political advertising, addressing emerging risks from AI-generated media in electoral contexts.
Interpretive note: The policy prohibits manipulation for false or misleading purposes but does not define the threshold for what constitutes misleading manipulation, leaving the boundary between permissible AI-assisted content and prohibited synthetic media subject to Snap's case-by-case review.
Under this clause, political advertisers may not use generative AI or deceptive editing to create synthetic representations of real people's likeness or voice in political ad content on Snapchat, regardless of whether the manipulation is visually apparent.
Cross-platform context
See how other platforms handle Political Advertising Prohibition on Synthetic Media and Deepfakes and similar clauses.
Compare across platforms →"No content that includes synthetic avatars, or visual or audio likenesses of a real person that have been manipulated for false or misleading purposes (whether through generative AI or through deceptive editing).Excerpt from Snapchat Ads's Snapchat Advertising Policies
REGULATORY LANDSCAPE: This provision engages emerging state-level AI deepfake laws applicable to political advertising, including legislation in California and other US states that restrict use of digitally altered media in election advertising.
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This provision establishes a specific prohibition on generative AI-produced and deceptively edited content in political advertising, addressing emerging risks from AI-generated media in electoral contexts.
Under this clause, political advertisers may not use generative AI or deceptive editing to create synthetic representations of real people's likeness or voice in political ad content on Snapchat, regardless of whether the manipulation is visually apparent.
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