Gambling and gaming service advertisers must hold current licenses or registrations in each jurisdiction where they intend to run ads, must provide Snap with proof of those licenses, and must not target territories where they lack authorization to operate.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a dual compliance gate for gambling advertisers requiring both Snap pre-approval and documentary evidence of current regulatory authorization in each targeted jurisdiction, with a prohibition on targeting territories where the advertiser is not licensed.
Under this clause, gambling service ads appearing on Snapchat in permitted jurisdictions should correspond to operators that have provided Snap with proof of current local licensing. Ads targeting territories where the operator is not authorized to operate are prohibited by the policy.
Cross-platform context
See how other platforms handle Gambling Geographic Eligibility and Licensing Requirement and similar clauses.
Compare across platforms →"Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration issued from regulatory authorities in each country or jurisdiction where they want to promote the Gaming and Gambling Service. Ads for Gaming and Gambling Services must not: Target territories where the advertiser is not authorized to operate.Excerpt from Snapchat Ads's Snapchat Advertising Policies
REGULATORY LANDSCAPE: Gambling licensing requirements engage jurisdiction-specific gambling regulatory frameworks including the UK Gambling Commission, Malta Gaming Authority, and state-level gaming regulators in the US such as the New Jersey Division of Gaming Enforcement and …
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This provision establishes a dual compliance gate for gambling advertisers requiring both Snap pre-approval and documentary evidence of current regulatory authorization in each targeted jurisdiction, with a prohibition on targeting territories where the advertiser is not licensed.
Under this clause, gambling service ads appearing on Snapchat in permitted jurisdictions should correspond to operators that have provided Snap with proof of current local licensing. Ads targeting territories where the operator is not authorized to operate are prohibited by the policy.
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