Snap reserves the right to publicly disclose information about political ads including creative content, targeting parameters, delivery data, spend, and other campaign details, and maintains a public political ad library.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that political advertisers on Snapchat should expect that their ad content, targeting configurations, delivery metrics, and spend data may be publicly disclosed, including through Snap's maintained political ad library.
Under this clause, political advertisers consent to the potential public disclosure of their campaign details including targeting specifics and spend figures. Snap states it maintains a public political ad library where this information is accessible.
Cross-platform context
See how other platforms handle Political Ad Transparency and Public Disclosure and similar clauses.
Compare across platforms →"Snap may publicly display and otherwise disclose information relating to political advertising, including ad content, targeting details, delivery, spend, and other campaign information.Excerpt from Snapchat Ads's Snapchat Advertising Policies
REGULATORY LANDSCAPE: Public disclosure of political advertising information engages FEC transparency requirements in the US, the Canada Elections Act provisions referenced separately in the policy, and EU Regulation 2024/900 transparency mandates.
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This provision establishes that political advertisers on Snapchat should expect that their ad content, targeting configurations, delivery metrics, and spend data may be publicly disclosed, including through Snap's maintained political ad library.
Under this clause, political advertisers consent to the potential public disclosure of their campaign details including targeting specifics and spend figures. Snap states it maintains a public political ad library where this information is accessible.
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