Advertisers in regulated categories including gambling, prescription medicines, OTC medicines, health supplements, and cryptocurrency platforms must obtain written pre-approval from Snap before running any ads, with gambling applicants required to submit directly rather than through agencies.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a gating mechanism that conditions platform access for regulated-category advertisers on written Snap approval, requiring submission of licensing documentation and agreement to category-specific supplemental terms before any campaign can launch.
Under this clause, advertisers in health, pharmaceutical, gambling, and certain financial product categories cannot run ads on Snapchat until Snap has reviewed and granted written approval, which is intended to limit consumer exposure to unvetted advertising in these regulated sectors.
Cross-platform context
See how other platforms handle Category Pre-Approval Requirement and similar clauses.
Compare across platforms →"All Gaming and Gambling Services advertisers must be pre-approved by Snap before they are permitted to run any ads. To apply for approval, advertisers must: Complete the Snap's Gambling Ad Review Form Agree to Snap's Gaming and Gambling Terms Receive written approval Important: The form must be submitted directly by the advertiser to Snap. Snap does not accept submissions from other third parties, such as agencies.Excerpt from Snapchat Ads's Snapchat Advertising Policies
REGULATORY LANDSCAPE: Pre-approval requirements for pharmaceutical advertising engage FDA advertising guidance for prescription and OTC medicines.
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This provision establishes a gating mechanism that conditions platform access for regulated-category advertisers on written Snap approval, requiring submission of licensing documentation and agreement to category-specific supplemental terms before any campaign can launch.
Under this clause, advertisers in health, pharmaceutical, gambling, and certain financial product categories cannot run ads on Snapchat until Snap has reviewed and granted written approval, which is intended to limit consumer exposure to unvetted advertising in these regulated sectors.
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