This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Advertisers are prohibited from running content that targets any of the listed protected characteristics through demeaning, defamatory, or discriminatory or violent messaging.
Interpretive note: The excerpt is truncated; additional protected characteristics may exist in the full clause but are not quoted. The canonical claim and derived fields reflect only the characteristics present in the excerpt.
Ad content on Snapchat Ads that demeans, defames, or promotes discrimination or violence based on any of the listed protected characteristics is prohibited.
How other platforms handle this
May harm the reputation of Tinder or its affiliates, meaning the uploading or sharing of content on the Tinder platform that is defamatory to Tinder or its affiliates or advocates misuse of the Service...
Political content, including for dissemination in electoral campaigns.
Gore, such as dismemberment, beheadings, mutilations, and exposed organs/bones/muscle
"Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability...Excerpt from Snapchat Ads's Snapchat Advertising Policies
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Advertisers are prohibited from running content that targets any of the listed protected characteristics through demeaning, defamatory, or discriminatory or violent messaging.
Ad content on Snapchat Ads that demeans, defames, or promotes discrimination or violence based on any of the listed protected characteristics is prohibited.
ConductAtlas has identified this type of provision across 244 platforms. See the full comparison.
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