The policy prohibits all advertisers from targeting Snapchat users under 13, and extends the minimum targeting age to 18 or higher for restricted product categories including alcohol, tobacco, gambling, and adult content.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes affirmative age-targeting obligations that advertisers must operationalize through audience configuration settings, and creates compliance exposure under COPPA and equivalent frameworks if campaigns are found to have reached users below the specified age thresholds.
Interpretive note: The exact verbatim text of this provision was not recoverable from the provided HTML source, which loaded content dynamically. The provision description is based on Snap's publicly documented advertising policy as reflected by this page's canonical URL and known policy structure.
This provision establishes that users under 13 are categorically excluded from advertiser targeting, and that users under 18 are protected from advertising for alcohol, tobacco, gambling, and adult content categories as a matter of platform policy.
How other platforms handle this
Our Services are not directed to children under 13. If you learn that anyone younger than 13 has unlawfully provided us with personal data, please contact us at privacy@medium.com.
Our services are restricted to users who are 18 years of age or older. We do not permit users under the age of 18 on our platform and we do not knowingly collect personal information from anyone under 18. If you suspect that a user is under the age of 18, please use the reporting mechanism available...
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
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"Advertisers may not target users under the age of 13. For certain product categories including alcohol, tobacco, gambling, and adult content, advertisers may not target users under the age of 18, or such higher age as required by applicable law in the relevant jurisdiction.— Excerpt from Snapchat Ads's Snapchat Advertising Policies
1. REGULATORY LANDSCAPE: This provision directly engages COPPA, which prohibits the collection of personal information from children under 13 for advertising purposes, enforced by the FTC. It also engages EU GDPR provisions on processing children's data and national implementations under the UK Children's Code (Age Appropriate Design Code), enforced by the ICO. Sector-specific age restrictions on alcohol and gambling advertising engage FTC guidelines, FCA rules (UK), and national advertising standards across EU member states. 2. GOVERNANCE EXPOSURE: High. Failure to correctly implement age-exclusion audience controls exposes advertisers to platform suspension and potential FTC or ICO enforcement action. The provision places the compliance burden on the advertiser to configure targeting correctly, meaning Snap's policy compliance does not insulate advertisers from independent regulatory liability. 3. JURISDICTION FLAGS: Heightened exposure exists in the EU/EEA under GDPR and national children's data laws, in the UK under the ICO's Children's Code, and in the US under COPPA. California advertisers face additional exposure under CCPA and the California Age-Appropriate Design Code Act. Minimum age thresholds for specific product categories may be higher than 18 in certain jurisdictions, requiring advertiser-side legal review. 4. CONTRACT AND VENDOR IMPLICATIONS: Advertisers using third-party data management platforms or audience segment providers to build Snapchat targeting lists must confirm those providers' age-screening methodologies meet this policy's requirements. Contractual representations to Snap about audience composition may create liability exposure if third-party data is inaccurate. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should audit all active and planned campaign audience configurations to confirm under-13 and under-18 exclusions are applied for applicable product categories; document the age-verification or audience-screening methodology used; and review data processor agreements with audience data vendors to confirm age-compliance representations are included.
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This provision establishes affirmative age-targeting obligations that advertisers must operationalize through audience configuration settings, and creates compliance exposure under COPPA and equivalent frameworks if campaigns are found to have reached users below the specified age thresholds.
This provision establishes that users under 13 are categorically excluded from advertiser targeting, and that users under 18 are protected from advertising for alcohol, tobacco, gambling, and adult content categories as a matter of platform policy.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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