This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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You must be at least 21 years of age to purchase alcohol, or use any site functionality related to alcohol.
Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older. Ads promoting or marketing cosmetic products, procedures or surgeries, must be targeted to people at least 18 years or older.
You must be at least 13 years old to use the Services.
"Ads for alcohol products must be age targeted to at least 18+, or the applicable minimum drinking age in the country to which you are advertising: Canada: 19+. Japan, Thailand: 20+. United States: 21+...Excerpt from Snapchat Ads's Snapchat Advertising Policies
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The clause states: “Ads for alcohol products must be age targeted to at least 18+, or the applicable minimum drinking age in the country to which you are advertising: Canada: 19+. Japan, Thailand: 20+. United States: 21+...”
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
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