The policy requires advertisers to represent that they have obtained all necessary rights and licenses for all creative content included in their ads, including trademarks, music, images, and third-party materials.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision places a contractual warranty obligation on advertisers regarding IP clearance, meaning that Snap may hold advertisers contractually responsible for intellectual property claims arising from ad content, in addition to any direct third-party claims.
Interpretive note: Exact verbatim text was not recoverable from the provided HTML source. The provision reflects Snap's known IP warranty language as documented at this page's canonical URL.
This provision establishes that advertisers are responsible for ensuring that ad content served to Snapchat users is properly licensed, which is operationally relevant for advertisers using licensed music, stock imagery, or third-party trademarks in their creatives.
How other platforms handle this
You may not use the Shopify Services to offer, sell, or facilitate the sale of: Counterfeit goods: Sale of counterfeit goods or use of another's intellectual property without authorization or in a manner that otherwise infringes on another's intellectual property rights.
By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distri...
When you share, post, or upload content that is covered by intellectual property rights (like photos or videos) in or in connection with our products, you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to host, use, distribute, modify, run, copy, publicly per...
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"Advertisers represent and warrant that they own or have obtained all necessary rights, licenses, consents, and permissions to use all content, trademarks, music, images, and third-party materials included in their ads, and that their ads do not infringe any third-party intellectual property rights.— Excerpt from Snapchat Ads's Snapchat Advertising Policies
1. REGULATORY LANDSCAPE: This provision interacts with US copyright law, the Digital Millennium Copyright Act, Lanham Act trademark protections, and equivalent intellectual property laws in all jurisdictions where ads are served. It is standard contractual language in advertising platform terms. 2. GOVERNANCE EXPOSURE: Low to Medium. This provision is standard across advertising platforms and consistent with industry practice. The primary risk arises from creative agencies or in-house teams using unlicensed stock content, music, or third-party marks without proper clearance. 3. JURISDICTION FLAGS: Music licensing requirements vary by territory; rights cleared for one country may not cover other markets. Advertisers running global campaigns with music or licensed imagery should confirm territorial scope of all rights clearances. 4. CONTRACT AND VENDOR IMPLICATIONS: Creative agencies should maintain documentation of all rights clearances for content used in Snapchat campaigns, including scope, territory, and duration. Indemnification provisions in agency-advertiser agreements should address liability allocation for IP claims arising from ad content. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should ensure that pre-production IP clearance workflows cover territorial scope for all markets where Snapchat campaigns will run, and that rights documentation is retained for the duration of campaign activity plus applicable statute of limitations periods.
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This provision places a contractual warranty obligation on advertisers regarding IP clearance, meaning that Snap may hold advertisers contractually responsible for intellectual property claims arising from ad content, in addition to any direct third-party claims.
This provision establishes that advertisers are responsible for ensuring that ad content served to Snapchat users is properly licensed, which is operationally relevant for advertisers using licensed music, stock imagery, or third-party trademarks in their creatives.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat Ads.