This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.
Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older. Ads promoting or marketing cosmetic products, procedures or surgeries, must be targeted to people at least 18 years or older.
Monitoring
Snapchat Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"Ads for certain products or services may not be targeted on the basis of gender, age, or location.— Excerpt from Snapchat Ads's Snapchat Advertising Policies
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The clause states: “Ads for certain products or services may not be targeted on the basis of gender, age, or location.”
ConductAtlas has identified this type of provision across 143 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat Ads.