Merchants cannot sell fake branded products, knockoffs, or any goods that copy another company's trademark, logo, or design without authorization.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes a contractual requirement that restricts the categories of goods permissible for sale on the platform. The restriction operates as a condition on use of Shopify's infrastructure and payment processing systems, requiring merchants to verify compliance with intellectual property law.
This clause is intended to protect consumers from purchasing counterfeit goods through Shopify stores, though enforcement depends on brand owners reporting violations and Shopify acting on those reports, which may not catch all counterfeit listings proactively.
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You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
Bypass or ignore instructions contained in our robots.txt file that controls automated access to portions of our Services;
Send content created in Mailchimp through another service.
"Counterfeit or unauthorized goods: You may not use Shopify's Services to sell, purchase, or facilitate the sale of counterfeit goods or goods that infringe on another's intellectual property rights, including goods with unauthorized use of a trademarked brand name, logo, or design.Excerpt from Shopify's Acceptable Use Policy
(1) REGULATORY FRAMEWORK: This provision engages the Lanham Act (15 U.S.C.
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This clause establishes a contractual requirement that restricts the categories of goods permissible for sale on the platform. The restriction operates as a condition on use of Shopify's infrastructure and payment processing systems, requiring merchants to verify compliance with intellectual property law.
This clause is intended to protect consumers from purchasing counterfeit goods through Shopify stores, though enforcement depends on brand owners reporting violations and Shopify acting on those reports, which may not catch all counterfeit listings proactively.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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