You cannot sell fake or counterfeit products, or use other people's trademarks and copyrights without permission, on Shopify.
Consumers benefit because this provision gives Shopify authority to remove counterfeit product listings, protecting buyers from purchasing fake goods; however, enforcement depends on brand owners or Shopify proactively identifying violations.
Cross-platform context
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Compare across platforms โThis provision means Shopify can terminate stores selling counterfeit goods and creates a contractual basis for brand owners to request takedowns, supplementing DMCA and trademark law protections.
REGULATORY FRAMEWORK: This provision engages the Digital Millennium Copyright Act (DMCA, 17 U.S.C. ยง 512), the Lanham Act (15 U.S.C. ยง 1051) for trademark infringement, the Tariff Act of 1930 (19 U.S.C. ยง 1526) for counterfeit goods importation, and EU Directive 2004/48/EC (IP Enforcement Directive). The Copyright Office, USPTO, CBP, and EU IPO are relevant authorities. The EU DSA (Regulation 2022/2065) Articles 16-17 require platforms to maintain notice-and-action mechanisms for IP violations.
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