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Merchants cannot sell fake branded products, knockoffs, or any goods that copy another company's trademark, logo, or design without authorization.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes a contractual requirement that restricts the categories of goods permissible for sale on the platform. The restriction operates as a condition on use of Shopify's infrastructure and payment processing systems, requiring merchants to verify compliance with intellectual property law.
This clause is intended to protect consumers from purchasing counterfeit goods through Shopify stores, though enforcement depends on brand owners reporting violations and Shopify acting on those reports, which may not catch all counterfeit listings proactively.
How other platforms handle this
Customer may not indicate that a product or service developed with the Software is sponsored or endorsed by NVIDIA unless expressly authorized in writing by NVIDIA.
Send messages in violation of the USA CAN-SPAM Act or any other applicable anti-spam law.
You may not...engage in any other conduct that restricts any person from using our Services, or that we reasonably believe exposes us...to any liability, damages, or harm, including reputational harm.
Monitoring
Shopify has changed this document before.
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"Counterfeit or unauthorized goods: You may not use Shopify's Services to sell, purchase, or facilitate the sale of counterfeit goods or goods that infringe on another's intellectual property rights, including goods with unauthorized use of a trademarked brand name, logo, or design.Excerpt from Shopify's Acceptable Use Policy
(1) REGULATORY FRAMEWORK: This provision engages the Lanham Act (15 U.S.C. §§ 1114, 1125) on trademark infringement and counterfeiting, the Trademark Counterfeiting Act (18 U.S.C. § 2320) for criminal liability, the Copyright Act (17 U.S.C. § 501) for copyright infringement, and DMCA notice-and-takedown procedures (17 U.S.C. § 512). The INFORM Consumers Act (effective June 2023) requires Shopify to collect and verify seller identity information, supporting IP enforcement. CBP regulations on counterfeit import interdiction (19 C.F.R. § 133) are indirectly relevant. Enforcement authority: CBP, DOJ, brand owners via civil litigation. (2)
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This clause establishes a contractual requirement that restricts the categories of goods permissible for sale on the platform. The restriction operates as a condition on use of Shopify's infrastructure and payment processing systems, requiring merchants to verify compliance with intellectual property law.
This clause is intended to protect consumers from purchasing counterfeit goods through Shopify stores, though enforcement depends on brand owners reporting violations and Shopify acting on those reports, which may not catch all counterfeit listings proactively.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shopify.