This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Shein makes the opt-out right contingent on the user taking affirmative action through a specific control; users who do not act remain opted in.
Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.
View change record →You must actively click the 'Do Not Sell or Share My Personal Information' control to opt out of data sale, sharing, targeted advertising, and marketing profiles.
How other platforms handle this
The right to know with whom we have shared your Personal Data, for what purposes, and what Personal Data has been shared (including whether Personal Data was disclosed to third parties for their own direct marketing purposes)
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
If you want to see what information we have collected about you, you can request a copy of your data in the Data & Privacy section of your User Settings. You should receive your data packet within 30 days.
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Shein has changed this document before.
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"If you would like to opt-out of the "sale"/"sharing" of such personal information, targeted advertising, or marketing profiles, you can control such access to your data by clicking the "Do Not Sell or Share My Personal Information"...— Excerpt from Shein's Shein Terms and Conditions
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Shein makes the opt-out right contingent on the user taking affirmative action through a specific control; users who do not act remain opted in.
You must actively click the 'Do Not Sell or Share My Personal Information' control to opt out of data sale, sharing, targeted advertising, and marketing profiles.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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