This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Shein makes the opt-out right contingent on the user taking affirmative action through a specific control; users who do not act remain opted in.
Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.
View change record →You must actively click the 'Do Not Sell or Share My Personal Information' control to opt out of data sale, sharing, targeted advertising, and marketing profiles.
How other platforms handle this
You may have the right to object to or opt out of certain uses of your information.
You may also change your preference and "opt out" of receiving certain marketing communications from us by clicking the unsubscribe link included at the bottom of all such communications...
to request that your data be transferred to a third party (data portability)
"If you would like to opt-out of the "sale"/"sharing" of such personal information, targeted advertising, or marketing profiles, you can control such access to your data by clicking the "Do Not Sell or Share My Personal Information"...Excerpt from Shein's Terms and Conditions
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Shein makes the opt-out right contingent on the user taking affirmative action through a specific control; users who do not act remain opted in.
You must actively click the 'Do Not Sell or Share My Personal Information' control to opt out of data sale, sharing, targeted advertising, and marketing profiles.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shein.