This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Body measurement data is a sensitive personal category; its collection by a retailer goes beyond standard purchase or contact information and enables detailed physical profiling.
Interpretive note: The excerpt trails off at 'personalization' without completing the thought; the canonical claim covers only what is explicitly listed before that point.
Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.
View change record →Shein may hold detailed physical measurements and style preference data you have provided or indicated.
How other platforms handle this
As you interact with our Website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns...by using cookies, server logs and other similar technologies.
TAO Toolkit releases that collect data, collect it for the following purposes: (a) to properly configure and optimize products for use with Software; (b) to deliver content or service through the Software; and (c) to improve NVIDIA products...
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
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"Preferences, Behavior Data, and Inferences, such as your indicated body shape, height, chest/waist/hip circumference, and weight, as well as your preferences for clothing sizes or styles, personalization— Excerpt from Shein's Shein Terms and Conditions
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Body measurement data is a sensitive personal category; its collection by a retailer goes beyond standard purchase or contact information and enables detailed physical profiling.
Shein may hold detailed physical measurements and style preference data you have provided or indicated.
ConductAtlas has identified this type of provision across 298 platforms. See the full comparison.
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