The Privacy SDK is configured with a consent agreement timeout of 365 days (1000 * 60 * 60 * 24 * 365 milliseconds), meaning recorded consent preferences are retained and applied for up to one year before the consent mechanism is re-triggered. Cookie clearing is enabled (enableClearCookie: true) while storage clearing is disabled (enableClearStorage: false).
This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The 365-day consent timeout determines how long previously recorded consent states govern advertising and analytics tracking activity without requiring renewed user interaction. This configuration parameter has compliance significance in jurisdictions that impose requirements on the duration or renewal frequency of consent records.
Interpretive note: The compliance significance of a 365-day consent timeout depends on jurisdiction-specific requirements for consent renewal intervals, which vary across applicable US state privacy laws and are not uniformly specified.
Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.
View change record →Removal of consent timeout configuration (365-day expiration) suggests changes to consent refresh mechanisms that may reduce user re-engagement with privacy choices.
View full change record →New 'agreementTimeout' parameter added (365-day duration), plus 'shouldCheckCookieExpire' and 'enableGpcSdk' flags, and severity downgraded from medium to low.
View full change record →Under this configuration, consent preferences recorded through the Shein Privacy SDK will govern advertising and analytics tracking for up to 365 days before the consent interface is re-presented. The agreement also enables cookie clearing while disabling local storage clearing, meaning consent-related cookie removals will execute but localStorage-based identifiers may persist.
How other platforms handle this
We will only collect, use and disclose your personal data with your consent, unless otherwise permitted or required by law. Your consent may be given expressly or implied, depending on the circumstances and the sensitivity of the information involved.
In some jurisdictions, we only use non-essential cookies after obtaining your consent.
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
"customSettings: { agreementTimeout: 1000 * 60 * 60 * 24 * 365, enableInterceptStorageList: false, enableClearStorage: false, enableClearCookie: true, notClearCookieList: [], extraClearCookieList: {}, disableInterceptDocumentCookie: false, shouldCheckCookieExpire: false, enableGpcSdk: true }Excerpt from Shein's Terms and Conditions
1) REGULATORY LANDSCAPE: Consent duration requirements engage state privacy laws and, for any EU or UK traffic routed through the US configuration, GDPR and UK GDPR.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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The 365-day consent timeout determines how long previously recorded consent states govern advertising and analytics tracking activity without requiring renewed user interaction. This configuration parameter has compliance significance in jurisdictions that impose requirements on the duration or renewal frequency of consent records.
Under this configuration, consent preferences recorded through the Shein Privacy SDK will govern advertising and analytics tracking for up to 365 days before the consent interface is re-presented. The agreement also enables cookie clearing while disabling local storage clearing, meaning consent-related cookie removals will execute but localStorage-based identifiers may persist.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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