Provision record
Shein · Shein Privacy Policy · View original document ↗

Performance cookies traffic measurement collection

Low severity Explicit document language Common · 296 of 352 platforms
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This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Aug 1, 2026

The updated return policy now explicitly conditions the free return offer on compliance with a Fair Use Policy. Previously, the policy stated free returns were available for the first return of 'one or multiple returnable items'; the revised language specifies 'one or more eligible items' and adds the condition that returns are 'subject to our Fair Use Policy.' The actual return-window timeframe and fee structure (free first return, 7.99 USD on subsequent returns) remain unchanged, but Shein now reserves the right to apply undisclosed Fair Use restrictions to determine return eligibility.

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Medium Jul 24, 2026

The updated terms removed explicit interface language confirming user agreement to the Terms & Conditions and Privacy & Cookie Policy, and removed text describing the ability to contact Shein to unsubscribe from email marketing. Under the revised interface, users no longer see these acknowledgments during registration or checkout. The underlying Privacy Policy itself was not changed according to the diff; however, the removal of consent and unsubscribe messaging from the user-facing interface may affect how clearly users understand their rights. Check your email subscription settings directly in your Shein account if you wish to manage marketing communications.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4186 other provisions on other platforms.

How other platforms handle this

Cerebras Medium

We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...

Baseten Medium

These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor.

ZipRecruiter Medium

You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular...

Excerpt from Shein's Privacy Policy

Applicable regulations

Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Shein Privacy Policy
Entity
Shein
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
July 9, 2026
Record ID
CA-P-037246
Document ID
CA-D-00262
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
23e39402c4d6e94f1629a64c4cf35a682447d77c655834b9e82e3a3734e604b7
Analysis generated
May 20, 2026 21:12 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Shein
Document: Shein Privacy Policy
Record ID: CA-P-037246
Captured: 2026-05-20 21:12:34 UTC
SHA-256: 23e39402c4d6e94f…
URL: https://conductatlas.com/platform/shein/shein-privacy-policy/provision/CA-P-037246/performance-cookies-traffic-measurement-collection/
Accessed: Aug. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

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Frequently Asked Questions

What does Shein's Performance cookies traffic measurement collection clause do?

The clause states: “These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.

Is ConductAtlas affiliated with Shein?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shein.