Provision record
Samsung · Samsung Privacy Policy · View original document ↗

Use of Data for Personalized Advertising

High severity High confidence Explicit document language Common · 278 of 352 platforms

Key Facts

What does Samsung use user data to provide?
Samsung uses user data to provide personalized and/or generalized advertising and direct marketing communications, promotions, and offers on its Services, websites, third-party websites, and online platforms such as social media sites.
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This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Advertising and direct marketing reach extends beyond Samsung's own platforms to third-party websites and social media, broadening the contexts in which users are targeted based on their data.

Recent Activity

This document changed recently

Medium Jul 22, 2026

The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

Consumer impact (what this means for users)

Your data may be used by Samsung to target you with advertising and direct marketing on Samsung platforms, third-party websites, and social media sites.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
to provide personalized and/or generalized advertising and direct marketing communications, promotions, and offers...on our Services, websites, third-party websites, and online platforms such as social media sites...

Excerpt from Samsung's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Samsung Privacy Policy
Entity
Samsung
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-049407
Document ID
CA-D-00571
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e01714c2c34eae93eda17ae527749f29c680226685f02265732d48266b771396
Analysis generated
July 9, 2026 09:05 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Samsung
Document: Samsung Privacy Policy
Record ID: CA-P-049407
Captured: 2026-07-09 09:05:37 UTC
SHA-256: e01714c2c34eae93…
URL: https://conductatlas.com/platform/samsung/samsung-privacy-policy/provision/CA-P-049407/use-of-data-for-personalized-advertising/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Samsung's Use of Data for Personalized Advertising clause do?

Advertising and direct marketing reach extends beyond Samsung's own platforms to third-party websites and social media, broadening the contexts in which users are targeted based on their data.

How does this clause affect you?

Your data may be used by Samsung to target you with advertising and direct marketing on Samsung platforms, third-party websites, and social media sites.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Samsung?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Samsung.