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The policy states that Samsung uses Google Analytics, Firebase Analytics, and Adobe Analytics to collect personal information about user online activities across websites, devices, and apps over time, and that information may be disclosed to or collected directly by these analytics providers. The policy directs users to the Google Analytics privacy policy for further information.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The named use of Google Analytics, Firebase Analytics, and Adobe Analytics establishes that cross-site and cross-device behavioral data is shared with or directly collected by third-party analytics providers operating under their own privacy frameworks. The collection of data across third-party websites and devices over time is a practice that may engage state law definitions of targeted advertising and sale of personal information.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →The policy discloses that Google Analytics, Firebase Analytics, and Adobe Analytics collect personal information about user online activities across websites and connected devices over time through cookies and similar technologies, with information disclosed to or directly collected by these providers. Users seeking to limit this collection are directed to the respective analytics providers' opt-out mechanisms.
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"Through certain Services, we collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps, and other online features and services through cookies and similar technologies. We use third-party analytics services on our Services, such as those of Google Analytics, Firebase Analytics, and Adobe Analytics. The service providers that administer these analytics services help us to analyze your use of the Services and to improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services, and diagnose technical issues.Excerpt from Samsung's Privacy Policy
1. REGULATORY LANDSCAPE: Third-party analytics data collection implicates CCPA and CPRA definitions of sale and sharing, as well as analogous state law frameworks where cross-context behavioral data collection by third-party providers may qualify as targeted advertising. GDPR Article 6 and ePrivacy Directive requirements apply for EEA residents regarding cookie consent. The FTC exercises enforcement authority over deceptive data sharing practices. Google Analytics and Adobe Analytics have previously been subject to regulatory scrutiny in Europe regarding lawful transfer mechanisms. 2. GOVERNANCE EXPOSURE: Medium. The direct collection of personal information by named third-party analytics providers means Samsung does not fully control the downstream data practices of those providers. The policy's statement that information may be collected directly by these providers rather than solely disclosed by Samsung shifts some data controller responsibility but does not eliminate Samsung's disclosure obligations under applicable privacy law. 3. JURISDICTION FLAGS: EEA and UK residents face heightened exposure given GDPR consent requirements for analytics cookies and the evolving regulatory treatment of Google Analytics transfers to the US. California residents may exercise opt-out rights regarding sharing of data with analytics providers where such sharing qualifies as sale or targeted advertising under the CPRA. 4. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers should evaluate whether Samsung's use of Google Analytics, Firebase Analytics, and Adobe Analytics on services accessed by employees creates data processing obligations or conflicts with internal data governance policies. Vendor assessment programs should account for the direct data collection by these providers as a distinct data flow from Samsung-controlled processing. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate cookie consent mechanisms on Samsung.com and Samsung services to confirm they satisfy applicable requirements for analytics cookie consent, particularly for EEA and UK users. Data mapping should reflect Google Analytics, Firebase Analytics, and Adobe Analytics as third-party data controllers or processors receiving behavioral data. Samsung's privacy request mechanisms should be assessed for their ability to honor deletion requests that extend to data held by analytics providers.
The named use of Google Analytics, Firebase Analytics, and Adobe Analytics establishes that cross-site and cross-device behavioral data is shared with or directly collected by third-party analytics providers operating under their own privacy frameworks. The collection of data across third-party websites and devices over time is a practice that may engage state law definitions of targeted advertising and sale of …
The policy discloses that Google Analytics, Firebase Analytics, and Adobe Analytics collect personal information about user online activities across websites and connected devices over time through cookies and similar technologies, with information disclosed to or directly collected by these providers. Users seeking to limit this collection are directed to the respective analytics providers' opt-out mechanisms.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Samsung.