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The US Supplement provides US residents with opt-out rights covering sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, voice recognition data collection, and further materially different processing triggered by material policy changes. These rights are stated to be subject to applicable law.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision enumerates six distinct opt-out rights for US residents, several of which correspond to specific rights under the CCPA and CPRA and analogous state statutes. The inclusion of an opt-out right for materially different processing following policy changes is notable because it establishes a mechanism for users to limit prospective use of previously collected data when Samsung materially amends its policies.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →Under this provision, US residents may submit requests to opt out of six categories of data use including sale, targeted advertising, sensitive data processing, voice recognition data collection, and materially different processing following policy changes. Requests can be submitted at https://privacypost.sea.samsung.com/ccpa/privacy-inquiries or by calling 1-800-726-7864.
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"In addition to the rights available to you as described in the WHAT ARE YOUR RIGHTS? section of the Privacy Policy, you may also, subject to applicable law, request to opt out of the (1) sale of your personal information, (2) sharing of your personal information for cross-context behavioral advertising purposes, (3) processing of your personal information for targeted advertising purposes, (4) collection or processing of your sensitive data, (5) collection of your personal information through the operation of a voice recognition feature, or (6) further materially different processing of previously collected personal data whenever we make a material change to our Privacy Policy or service-specific privacy notices.Excerpt from Samsung's Privacy Policy
1. REGULATORY LANDSCAPE: This provision directly implements rights established under the California Consumer Privacy Act and California Privacy Rights Act, including the right to opt out of sale, sharing for cross-context behavioral advertising, and sensitive data processing. Analogous rights under Virginia's Consumer Data Protection Act, Colorado's Privacy Act, Texas's Data Privacy and Security Act, and other state comprehensive privacy statutes are also implicated. The FTC exercises federal enforcement authority; state attorneys general enforce applicable state privacy laws. The right to opt out of materially different processing following policy changes may engage state requirements for re-consent or notice under certain frameworks. 2. GOVERNANCE EXPOSURE: Medium. The availability of these opt-out rights requires operational mechanisms that are technically and legally compliant with each applicable state law's requirements. The policy's statement that it does not respond to browser-based opt-out signals that do not meet applicable state law requirements may create gaps for users in states that mandate recognition of specific signals. The phrase 'subject to applicable law' conditions each right on the user's jurisdiction, which may create inconsistent user experiences. 3. JURISDICTION FLAGS: California creates the highest operational exposure given the CCPA and CPRA's detailed opt-out requirements and enforcement history. Virginia, Colorado, Connecticut, Texas, Montana, and other states with enacted comprehensive privacy laws impose comparable opt-out obligations. The opt-out right for voice recognition data collection engages state laws in California and other states that classify voice data as sensitive personal information. 4. CONTRACT AND VENDOR IMPLICATIONS: The opt-out right for sale and sharing of personal information requires that Samsung's advertising partner agreements include mechanisms to honor downstream opt-out signals. Enterprise customers should assess whether Samsung's opt-out mechanisms are compatible with their own data subject rights fulfillment obligations under applicable law. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the technical implementation of each opt-out mechanism described in the policy, including the automated opt-out signal processing solution and the web form and phone channel. The opt-out right for materially different processing following policy changes requires a defined operational workflow to identify affected users and communicate opt-out opportunities at the time of each material policy update. Records of opt-out requests and fulfillment timelines should be maintained for regulatory audit purposes.
This provision enumerates six distinct opt-out rights for US residents, several of which correspond to specific rights under the CCPA and CPRA and analogous state statutes. The inclusion of an opt-out right for materially different processing following policy changes is notable because it establishes a mechanism for users to limit prospective use of previously collected data when Samsung materially amends …
Under this provision, US residents may submit requests to opt out of six categories of data use including sale, targeted advertising, sensitive data processing, voice recognition data collection, and materially different processing following policy changes. Requests can be submitted at https://privacypost.sea.samsung.com/ccpa/privacy-inquiries or by calling 1-800-726-7864.
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