This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Characterizing the sharing as a potential 'sale' or 'targeted advertising' use under certain privacy laws triggers specific legal rights for consumers in those jurisdictions, such as the right to opt out.
The updated policy now explicitly applies to Samsung's US experience stores and US residents, expanding the scope of data practices covered. Samsung has added authorization to collect payment card and transaction information from customers who apply for and are approved for a Samsung-branded payment card. The policy removed a prior statement that defective devices are wiped of personal information before analysis, meaning Samsung now retains discretion over data handling during device repair and analysis. The policy also clarifies that international data transfers occur where 'reasonably necessary' rather than simply 'where necessary,' a narrower standard. You can review the full updated policy at Samsung's privacy support page to understand how these changes affect your specific use of Samsung devices and services.
View change record →Depending on applicable law, Samsung's sharing of your personal information with ad services may constitute a sale or targeted advertising use, which may give you legal rights to opt out.
How other platforms handle this
We may share your Personal Data with Service Providers, Third-Party Vendors, Consultants, and other Business Partners in order to provide Services on our behalf...
We do not sell/share your information to any third parties as part of these services, nor does our service provider.
We may share your personal data with a third party for purposes other than processing on our behalf. We will obtain your consent to such disclosure as required by applicable laws.
"This kind of sharing may be considered a "sale" of personal information or the use of personal information to serve "targeted advertising" under certain privacy laws.Excerpt from Samsung's Privacy Policy
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Characterizing the sharing as a potential 'sale' or 'targeted advertising' use under certain privacy laws triggers specific legal rights for consumers in those jurisdictions, such as the right to opt out.
Depending on applicable law, Samsung's sharing of your personal information with ad services may constitute a sale or targeted advertising use, which may give you legal rights to opt out.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
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