The policy states that Samsung shares identifiers and online activity data with advertising services via automated technologies and server-to-server connections, and acknowledges this may constitute a sale of personal information or use for targeted advertising under applicable state privacy laws. Users who have consented may have their personal information shared for personalized ad delivery.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Samsung's ad data sharing practices may trigger sale or targeted advertising definitions under state privacy laws such as the CCPA and CPRA, requiring Samsung to honor opt-out requests submitted through the designated mechanisms. The use of server-to-server connections alongside automated technologies broadens the scope of third-party data access beyond cookie-based collection.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →Under this provision, Samsung shares identifiers and online activity data with advertising services through automated technologies and server-to-server connections, and the document acknowledges this sharing may qualify as a sale under applicable state law. Users in applicable states may opt out of this data sharing by submitting a request through the Samsung privacy portal or by enabling a browser opt-out preference signal.
Cross-platform context
See how other platforms handle Ad Data Sharing as Potential Sale or Targeted Advertising and similar clauses.
Compare across platforms →"To serve personalized ads, we may share your personal information (such as identifiers and online activity) by allowing certain third parties (such as online advertising services) to collect your personal information via automated technologies and server-to-server connections on the Services. This kind of sharing may be considered a "sale" of personal information or the use of personal information to serve "targeted advertising" under certain privacy laws. Where you have consented, we may share your personal information to deliver personalized ads.Excerpt from Samsung's Privacy Policy
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This provision establishes that Samsung's ad data sharing practices may trigger sale or targeted advertising definitions under state privacy laws such as the CCPA and CPRA, requiring Samsung to honor opt-out requests submitted through the designated mechanisms. The use of server-to-server connections alongside automated technologies broadens the scope of third-party data access beyond cookie-based collection.
Under this provision, Samsung shares identifiers and online activity data with advertising services through automated technologies and server-to-server connections, and the document acknowledges this sharing may qualify as a sale under applicable state law. Users in applicable states may opt out of this data sharing by submitting a request through the Samsung privacy portal or by enabling a browser opt-out …
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