The statement discloses that Salesforce purchases Personal Data from third-party providers, including mailing addresses, job titles, email addresses, phone numbers, behavioral data, IP addresses, social media profiles, LinkedIn URLs, and behavioral inferences, for use in targeted advertising, email marketing, event promotion, profiling, and identifying new customers.
This analysis describes what Salesforce's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Salesforce acquires externally sourced Personal Data profiles to build advertising and marketing audiences, which engages CCPA/CPRA data broker and data purchase disclosure requirements, GDPR transparency obligations regarding data sourced from third parties, and FTC oversight of data broker practices.
Under this provision, individuals may have Personal Data profiles purchased by Salesforce from third-party data providers and used for advertising targeting, email marketing, and profiling without direct interaction with Salesforce. The agreement states individuals have the right to opt out of sharing of Personal Data for advertising on non-Salesforce websites, applications, and services.
Cross-platform context
See how other platforms handle Third-Party Advertising Data Purchase and similar clauses.
Compare across platforms →"The Personal Data we collect from other sources for the purposes of tailored advertising includes personal identifiers professional or employment-related information, education information, commercial information, internet activity information, and inferences about preferences and behaviors. We collect this from third party providers of business contact information, including mailing addresses, job titles, email addresses, phone numbers, user behavior data, IP addresses, social media profiles, LinkedIn URLs and custom profiles for purposes of tailored advertising, delivering relevant email content, event promotion and profiling, marketing campaign eligibility, and verifying contact information. This helps us update, expand, and analyze our records, identify new customers, and create more tailored and relevant advertising to provide services that may be of interest to you.Excerpt from Salesforce's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision engages CCPA/CPRA data broker registration requirements, GDPR Articles 13 and 14 (transparency obligations for data not collected directly from the data subject), and FTC Act Section 5 regarding unfair or …
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This provision establishes that Salesforce acquires externally sourced Personal Data profiles to build advertising and marketing audiences, which engages CCPA/CPRA data broker and data purchase disclosure requirements, GDPR transparency obligations regarding data sourced from third parties, and FTC oversight of data broker practices.
Under this provision, individuals may have Personal Data profiles purchased by Salesforce from third-party data providers and used for advertising targeting, email marketing, and profiling without direct interaction with Salesforce. The agreement states individuals have the right to opt out of sharing of Personal Data for advertising on non-Salesforce websites, applications, and services.
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