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The statement discloses that Salesforce does not commit to honoring browser-level Do Not Track signals on its websites, citing the absence of a uniform DNT standard.
This analysis describes what Salesforce's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that browser-based DNT signals will not be treated as effective opt-outs from tracking on Salesforce websites; individuals seeking to limit tracking must use the Cookie Preferences center or applicable opt-out mechanisms rather than relying on browser settings.
Under this provision, setting a DNT signal in a browser will not result in Salesforce ceasing tracking activities on its websites. The agreement states individuals can manage tracking preferences via the 'Cookie Preferences' link in any salesforce.com website footer.
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"While some internet browsers offer a 'do not track' or 'DNT' option that lets you tell websites that you do not want to have your online activities tracked, these features are not yet uniform and there is no common standard adopted by industry groups, technology companies, or regulators. Therefore, we do not currently commit to responding to browsers' DNT signals with respect to our websites. Salesforce takes privacy and meaningful choice seriously and will continue to monitor developments around DNT browser technology and the implementation of a universal standard.Excerpt from Salesforce's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision engages California's Shine the Light law and CCPA/CPRA, which require disclosure of whether and how a business responds to DNT signals. The California Attorney General and California Privacy Protection Agency have authority over CPRA compliance. Several U.S. states with comprehensive privacy laws similarly require DNT disclosures. (2) GOVERNANCE EXPOSURE: Low. The provision is a standard disclosure observed across many web operators and satisfies the CCPA/CPRA requirement to disclose DNT practices. No enforcement action is known to target DNT non-response alone where alternative opt-out mechanisms are provided. (3) JURISDICTION FLAGS: California is the primary jurisdiction requiring this disclosure; the provision appears to satisfy the disclosure requirement. Other U.S. state privacy laws with similar opt-out signal provisions (such as Colorado's universal opt-out mechanism requirement) may create additional obligations as they become enforceable. (4) CONTRACT AND VENDOR IMPLICATIONS: No material contract or vendor implications arise directly from this provision. (5) COMPLIANCE CONSIDERATIONS: Compliance teams in U.S. states requiring recognition of universal opt-out signals (such as Colorado) should verify whether Salesforce's Cookie Preferences mechanism satisfies those requirements or whether additional technical implementation is needed.
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes that browser-based DNT signals will not be treated as effective opt-outs from tracking on Salesforce websites; individuals seeking to limit tracking must use the Cookie Preferences center or applicable opt-out mechanisms rather than relying on browser settings.
Under this provision, setting a DNT signal in a browser will not result in Salesforce ceasing tracking activities on its websites. The agreement states individuals can manage tracking preferences via the 'Cookie Preferences' link in any salesforce.com website footer.
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