Runway collects everything you submit through the service including your text prompts, uploaded images, videos, audio, messages, and AI-generated outputs, along with detailed metadata about when, where, and how that content was created or edited. This includes content pulled in from third-party apps you connect to Runway.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Runway's collection authority over both primary user inputs and outputs (including AI-generated content) along with comprehensive metadata, which determines what information the service captures and retains during user operations.
Users who input proprietary business content, personally sensitive material, or third-party copyrighted content as prompts or uploads into Runway's tools should be aware that the policy states this content, together with geographic metadata and editing history, is collected by Runway; enterprise users and professional creators handling sensitive client material should evaluate this against their own confidentiality obligations.
How other platforms handle this
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"User content, such as prompts, photos, images, music, videos, audio, screen sharing, comments, questions, messages, works of authorship, and other content or information that you, or third parties acting on your behalf, input, generate, transmit, upload, or submit to us as part of a contest or live event, or otherwise make available on or through the Service, including content or information from third party applications you choose to connect with our Services and transcripts and recordings generated through the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data.— Excerpt from Runway's Runway Privacy Policy
(1) REGULATORY LANDSCAPE: This provision implicates the GDPR and UK GDPR regarding the lawful basis for processing personal data contained in user-generated content and prompts; if prompts or outputs contain personal data of third parties, controllers must establish a legal basis for that processing. The FTC retains authority over unfair or deceptive data practices. Depending on the content of prompts, additional frameworks such as HIPAA (if health information is submitted) or FERPA (if student data is submitted) may be engaged, though this depends on the nature of the content submitted and the applicable regulatory context. (2) GOVERNANCE EXPOSURE: Medium. The policy's collection of prompts, AI outputs, and metadata is a significant data category for enterprise customers whose employees use Runway for professional work involving client data, proprietary creative content, or regulated information. The policy does not specify how prompt and output data is used beyond service delivery and improvement, or whether it contributes to AI model training in ways that may concern enterprise data governance teams. (3) JURISDICTION FLAGS: EU and UK users face heightened exposure under GDPR if their prompts or outputs contain personal data of identifiable individuals, as Runway's collection and use of such data requires a documented legal basis. California users may have rights to request access to or deletion of their prompts and outputs as personal information under CCPA. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise procurement teams should seek contractual clarification on whether user-submitted prompts, outputs, and metadata are used for AI model training, and if so under what conditions. Data processing agreements should address the scope of data collection from user content and whether enterprise data can be excluded from training datasets. (5) COMPLIANCE CONSIDERATIONS: Compliance teams at organizations deploying Runway for professional or enterprise use should assess whether employees are inputting regulated data (health information, financial data, personal data of third parties) into Runway's tools and whether existing data handling policies address this. A review of Runway's terms of service in conjunction with this policy is recommended to determine what rights Runway asserts over submitted content.
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The provision establishes Runway's collection authority over both primary user inputs and outputs (including AI-generated content) along with comprehensive metadata, which determines what information the service captures and retains during user operations.
Users who input proprietary business content, personally sensitive material, or third-party copyrighted content as prompts or uploads into Runway's tools should be aware that the policy states this content, together with geographic metadata and editing history, is collected by Runway; enterprise users and professional creators handling sensitive client material should evaluate this against their own confidentiality obligations.
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