Runway · Runway Privacy Policy · View original document ↗

Advertising Partner Data Sharing as Potential Sale

Medium severity High confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Runway Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.
Document Record

What it is

Runway shares your personal information with advertising and analytics companies in ways that some state laws treat as a 'sale,' even though Runway does not sell data in a traditional commercial sense. You can opt out using the 'Your Privacy Choices' link in the website footer or by enabling Global Privacy Control in your browser.

This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision acknowledges that Runway's advertising data sharing practices may trigger opt-out rights under the CCPA and over a dozen other state privacy laws, and it discloses that cookie-blocking tools may prevent the opt-out mechanism from displaying, which is an operationally significant limitation for users who rely on privacy tools.

Consumer impact (what this means for users)

Users in California, Colorado, Connecticut, Virginia, Texas, and other listed states have the right to opt out of the data sharing practices described here, which the policy states may constitute a sale under applicable law; the opt-out mechanism is accessible via the website footer, but the policy notes that cookie blockers may prevent the link from appearing, meaning users relying on privacy tools may need to use an alternative method.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Scroll to the bottom of the Runway website and click the 'Your Privacy Choices' link. Follow the prompts to opt out of data sharing for advertising purposes. If the link does not appear due to a cookie blocker, disable the blocker temporarily or email privacy@runwayml.com to request opt-out. Repeat this action on each browser and device you use.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

See all platforms with this clause type →

Monitoring

Runway has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.

Start Watcher free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
While we do not "sell" personal information in the traditional sense, our disclosure of personal information to third-party advertising and analytics partners as described in the section titled "When we disclose the information we collect about you" above may be considered a "sale" subject to these opt-out rights. You can opt out of such disclosures by clicking the "Your Privacy Choices" link on our website footer, or designate an authorized agent to do so on your behalf. Note, if you use a cookie blocker such as Ghostery, it may block visibility of this tool or link, including in your web footer. If you have enabled a legally recognized browser-based opt out preference signal (such as Global Privacy Control) on your browser, we recognize such preference in accordance and to the extent required by applicable law.

— Excerpt from Runway's Runway Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision implicates the California Consumer Privacy Act and California Privacy Rights Act (enforced by the California Privacy Protection Agency and California AG), and state privacy laws in Colorado, Connecticut, Virginia, Texas, Oregon, Minnesota, and other listed states. The FTC retains general authority over deceptive or unfair data practices. The policy's acknowledgment that disclosures to advertising and analytics partners may constitute a 'sale' represents a disclosure that aligns with CCPA and CPRA definitions of sale and sharing for cross-context behavioral advertising. (2) GOVERNANCE EXPOSURE: Medium. The opt-out mechanism must be functional, prominent, and not obstructed by cookie consent tools or page design; Runway's disclosure that cookie blockers like Ghostery may prevent the opt-out link from displaying is a noteworthy operational limitation that compliance teams should verify does not effectively frustrate opt-out rights. Global Privacy Control signal recognition is required under California and Colorado law, and the policy states Runway honors GPC to the extent required by applicable law, which introduces some ambiguity regarding full compliance. (3) JURISDICTION FLAGS: California creates the highest exposure; the CPRA requires that 'Do Not Sell or Share My Personal Information' opt-out mechanisms be readily accessible and not require account creation or unnecessary steps. Colorado, Connecticut, Oregon, and Texas impose similar opt-out requirements with state-specific timelines. EU and UK users are not subject to this provision but should assess whether cookie-based advertising practices satisfy ePrivacy Directive and GDPR requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement and legal teams should confirm that advertising and analytics partners receiving data under this disclosure have executed data processing agreements or contractual terms consistent with applicable state privacy law restrictions on onward transfers of opted-out user data. Vendor contracts with Google Analytics and similar analytics providers should be reviewed to confirm data use restrictions align with Runway's representations. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the 'Your Privacy Choices' mechanism is rendered correctly across all browsers, devices, and cookie configurations, including in environments where Ghostery or similar tools are active. The policy should be reviewed to assess whether GPC signal recognition satisfies the 'to the extent required by applicable law' standard in California and Colorado without impermissible limitations.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

Track 1 platform — free Try Watcher free for 14 days

Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.

Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive practices in data sharing and advertising, including whether opt-out mechanisms are functionally accessible to consumers.
    File a complaint →
  • State AG
    State attorneys general in California, Colorado, Connecticut, Virginia, Texas, and Oregon enforce state privacy laws governing opt-out rights for data sales and sharing with advertising partners.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Runway Privacy Policy
Entity
Runway
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-010821
Document ID
CA-D-00446
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
fd5c88ad3035cc2b52a74f3cf6974633e71a5294fef0db1c6f6100d4a0921b17
Analysis generated
May 11, 2026 23:25 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Runway
Document: Runway Privacy Policy
Record ID: CA-P-010821
Captured: 2026-05-11 23:25:40 UTC
SHA-256: fd5c88ad3035cc2b…
URL: https://conductatlas.com/platform/runway/runway-privacy-policy/advertising-partner-data-sharing-as-potential-sale/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

Professional Governance Intelligence

Need to monitor specific governance provisions?

Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Professional free trial

Or start with Watcher →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Runway's Advertising Partner Data Sharing as Potential Sale clause do?

This provision acknowledges that Runway's advertising data sharing practices may trigger opt-out rights under the CCPA and over a dozen other state privacy laws, and it discloses that cookie-blocking tools may prevent the opt-out mechanism from displaying, which is an operationally significant limitation for users who rely on privacy tools.

How does this clause affect you?

Users in California, Colorado, Connecticut, Virginia, Texas, and other listed states have the right to opt out of the data sharing practices described here, which the policy states may constitute a sale under applicable law; the opt-out mechanism is accessible via the website footer, but the policy notes that cookie blockers may prevent the link from appearing, meaning users relying …

Is ConductAtlas affiliated with Runway?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Runway.