Runway shares your personal information with advertising and analytics companies in ways that some state laws treat as a 'sale,' even though Runway does not sell data in a traditional commercial sense. You can opt out using the 'Your Privacy Choices' link in the website footer or by enabling Global Privacy Control in your browser.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision clarifies Runway's data sharing practices with advertising and analytics partners while establishing procedural pathways for users to restrict such disclosures under state privacy law frameworks that regulate 'sales' of personal information. The clause addresses technical limitations (cookie blockers) that may interfere with opt-out tool visibility.
Users in California, Colorado, Connecticut, Virginia, Texas, and other listed states have the right to opt out of the data sharing practices described here, which the policy states may constitute a sale under applicable law; the opt-out mechanism is accessible via the website footer, but the policy notes that cookie blockers may prevent the link from appearing, meaning users relying on privacy tools may need to use an alternative method.
How other platforms handle this
Loyalty and partner program companies. We share information with our loyalty and partner program companies, like Ulta Beauty and Marriott.
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
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"While we do not "sell" personal information in the traditional sense, our disclosure of personal information to third-party advertising and analytics partners as described in the section titled "When we disclose the information we collect about you" above may be considered a "sale" subject to these opt-out rights. You can opt out of such disclosures by clicking the "Your Privacy Choices" link on our website footer, or designate an authorized agent to do so on your behalf. Note, if you use a cookie blocker such as Ghostery, it may block visibility of this tool or link, including in your web footer. If you have enabled a legally recognized browser-based opt out preference signal (such as Global Privacy Control) on your browser, we recognize such preference in accordance and to the extent required by applicable law.— Excerpt from Runway's Runway Privacy Policy
(1) REGULATORY LANDSCAPE: This provision implicates the California Consumer Privacy Act and California Privacy Rights Act (enforced by the California Privacy Protection Agency and California AG), and state privacy laws in Colorado, Connecticut, Virginia, Texas, Oregon, Minnesota, and other listed states. The FTC retains general authority over deceptive or unfair data practices. The policy's acknowledgment that disclosures to advertising and analytics partners may constitute a 'sale' represents a disclosure that aligns with CCPA and CPRA definitions of sale and sharing for cross-context behavioral advertising. (2) GOVERNANCE EXPOSURE: Medium. The opt-out mechanism must be functional, prominent, and not obstructed by cookie consent tools or page design; Runway's disclosure that cookie blockers like Ghostery may prevent the opt-out link from displaying is a noteworthy operational limitation that compliance teams should verify does not effectively frustrate opt-out rights. Global Privacy Control signal recognition is required under California and Colorado law, and the policy states Runway honors GPC to the extent required by applicable law, which introduces some ambiguity regarding full compliance. (3) JURISDICTION FLAGS: California creates the highest exposure; the CPRA requires that 'Do Not Sell or Share My Personal Information' opt-out mechanisms be readily accessible and not require account creation or unnecessary steps. Colorado, Connecticut, Oregon, and Texas impose similar opt-out requirements with state-specific timelines. EU and UK users are not subject to this provision but should assess whether cookie-based advertising practices satisfy ePrivacy Directive and GDPR requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement and legal teams should confirm that advertising and analytics partners receiving data under this disclosure have executed data processing agreements or contractual terms consistent with applicable state privacy law restrictions on onward transfers of opted-out user data. Vendor contracts with Google Analytics and similar analytics providers should be reviewed to confirm data use restrictions align with Runway's representations. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the 'Your Privacy Choices' mechanism is rendered correctly across all browsers, devices, and cookie configurations, including in environments where Ghostery or similar tools are active. The policy should be reviewed to assess whether GPC signal recognition satisfies the 'to the extent required by applicable law' standard in California and Colorado without impermissible limitations.
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The provision clarifies Runway's data sharing practices with advertising and analytics partners while establishing procedural pathways for users to restrict such disclosures under state privacy law frameworks that regulate 'sales' of personal information. The clause addresses technical limitations (cookie blockers) that may interfere with opt-out tool visibility.
Users in California, Colorado, Connecticut, Virginia, Texas, and other listed states have the right to opt out of the data sharing practices described here, which the policy states may constitute a sale under applicable law; the opt-out mechanism is accessible via the website footer, but the policy notes that cookie blockers may prevent the link from appearing, meaning users relying …
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