Get the weekly research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.
The policy states that personalized advertising is disabled for users under 13 by default and is not available to any user under the age of 18, regardless of account settings.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a hard age threshold of 18 for personalized advertising participation, which the April 2026 update added clarifying language to address. This clause directly governs which user populations are eligible for behavioral or interest-based advertising on the platform and is relevant to both COPPA compliance for under-13 users and broader youth advertising regulatory frameworks.
This new provision establishes automatic privacy protections for under-13 users and delays personalized advertising until age 18, indicating a shift toward stricter child privacy compliance.
View full change record →Under this clause, users under 18 will not receive personalized advertising on Roblox; users aged 13-17 may access certain features unavailable to under-13 users but remain excluded from personalized ad targeting. The agreement establishes this as an automatic account-level setting rather than an opt-out mechanism.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
Monitoring
Roblox has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
"If you're under 13 years old, we'll automatically set your account to have stronger privacy settings. While in this privacy mode, some features like personalized advertising and alerts are disabled. When you turn 13, you will be able to enable additional features that are more appropriate for users ages 13 and up (though we won't personalize ads until you're 18).Excerpt from Roblox's Privacy Policy
REGULATORY LANDSCAPE: This provision implicates COPPA for users under 13 in the US, which restricts behavioral advertising directed at children; it also engages FTC guidance on advertising to minors and may interact with emerging US state youth privacy laws such as California's Age-Appropriate Design Code (AADC) and similar statutes in other states. The FTC is the primary enforcement authority for COPPA compliance. GOVERNANCE EXPOSURE: Medium. The provision establishes a clear internal age threshold for advertising personalization, which reduces COPPA exposure for under-13 users; however, the distinction between personalized and non-personalized advertising, and what data is collected in either case, may warrant further evaluation under FTC guidance and state AADC requirements. JURISDICTION FLAGS: California's AADC and similar youth-focused digital design laws in Virginia, Texas, and other states may impose obligations beyond the 18-year threshold established here, including data minimization requirements and restrictions on profiling minors even for non-personalized purposes. CONTRACT AND VENDOR IMPLICATIONS: Advertising partners and analytics vendors operating on the platform should be evaluated to confirm that their data processing agreements align with the age-gating commitments stated in this provision. The policy notes that service providers are subject to contractual requirements, but the specific scope of those requirements is not detailed in this document. COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether the operational implementation of the 18-year advertising threshold is consistently applied across all ad-serving systems, third-party SDKs, and data flows; whether non-personalized advertising served to under-18 users still involves any behavioral data collection; and whether the distinction between personalized and non-personalized advertising is documented in internal data mapping.
Regulatory citations, enforcement risk, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes a hard age threshold of 18 for personalized advertising participation, which the April 2026 update added clarifying language to address. This clause directly governs which user populations are eligible for behavioral or interest-based advertising on the platform and is relevant to both COPPA compliance for under-13 users and broader youth advertising regulatory frameworks.
Under this clause, users under 18 will not receive personalized advertising on Roblox; users aged 13-17 may access certain features unavailable to under-13 users but remain excluded from personalized ad targeting. The agreement establishes this as an automatic account-level setting rather than an opt-out mechanism.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.