Roblox states it may show targeted ads to teen users aged 13-17 based on their in-game activity and behavior, though settings are available to adjust these preferences.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy authorizes behavioral advertising directed at users as young as 13, which engages a rapidly evolving set of state-level minor privacy laws; the lawfulness of this practice depends on jurisdiction and applicable regulatory guidance.
Interpretive note: The default opt-in or opt-out state of behavioral advertising for teen accounts is not specified in the policy text, creating interpretive uncertainty about the practical scope of this provision.
Previous version allowed behavioral advertising at age 13; current version delays personalized advertising until age 18, establishing a more restrictive policy for teen users.
View full change record →This new provision explicitly enables behavioral advertising to minors aged 13-17 based on in-platform activity, which is a significant expansion of personalized advertising practices for young users.
View full change record →Teen users aged 13-17 may receive targeted advertisements based on their gameplay activity, content viewed, and in-platform interactions, according to the policy. Both parents and teen users can adjust advertising preferences through Roblox account settings.
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"For users between the ages of 13 and 17, we may show interest-based or targeted advertisements based on their in-platform activity, including games played, content viewed, and interactions with other users. Parents of teen users may adjust advertising preferences through account settings. Teen users may also adjust their own advertising preferences in account settings.Excerpt from Roblox's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the California Age-Appropriate Design Code (AADC), which restricts profiling and targeted advertising directed at users under 18 in California.
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The policy authorizes behavioral advertising directed at users as young as 13, which engages a rapidly evolving set of state-level minor privacy laws; the lawfulness of this practice depends on jurisdiction and applicable regulatory guidance.
Teen users aged 13-17 may receive targeted advertisements based on their gameplay activity, content viewed, and in-platform interactions, according to the policy. Both parents and teen users can adjust advertising preferences through Roblox account settings.
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