The policy states that personalized advertising is disabled for users under 13 by default and is not available to any user under the age of 18, regardless of account settings.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a hard age threshold of 18 for personalized advertising participation, which the April 2026 update added clarifying language to address. This clause directly governs which user populations are eligible for behavioral or interest-based advertising on the platform and is relevant to both COPPA compliance for under-13 users and broader youth advertising regulatory frameworks.
Shifted from age-13 threshold to age-18 threshold for personalized ads, expanded control options for users 18+, and removed mention of automatic privacy mode settings.
View full change record →This new provision establishes automatic privacy protections for under-13 users and delays personalized advertising until age 18, indicating a shift toward stricter child privacy compliance.
View full change record →Under this clause, users under 18 will not receive personalized advertising on Roblox; users aged 13-17 may access certain features unavailable to under-13 users but remain excluded from personalized ad targeting. The agreement establishes this as an automatic account-level setting rather than an opt-out mechanism.
How other platforms handle this
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"If you're under 13 years old, we'll automatically set your account to have stronger privacy settings. While in this privacy mode, some features like personalized advertising and alerts are disabled. When you turn 13, you will be able to enable additional features that are more appropriate for users ages 13 and up (though we won't personalize ads until you're 18).Excerpt from Roblox's Privacy Policy
REGULATORY LANDSCAPE: This provision implicates COPPA for users under 13 in the US, which restricts behavioral advertising directed at children; it also engages FTC guidance on advertising to minors and may interact with emerging US …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes a hard age threshold of 18 for personalized advertising participation, which the April 2026 update added clarifying language to address. This clause directly governs which user populations are eligible for behavioral or interest-based advertising on the platform and is relevant to both COPPA compliance for under-13 users and broader youth advertising regulatory frameworks.
Under this clause, users under 18 will not receive personalized advertising on Roblox; users aged 13-17 may access certain features unavailable to under-13 users but remain excluded from personalized ad targeting. The agreement establishes this as an automatic account-level setting rather than an opt-out mechanism.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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