The policy states that Roblox collects IP addresses and unique device identifiers from users under 13 for specified internal operations including contextual advertising frequency capping, authentication, and security, without requiring separate parental consent for these identifiers under the COPPA internal operations exception.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision invokes the COPPA internal operations exception to justify collecting persistent identifiers from children without separate verifiable parental consent. The scope of permitted uses, including contextual advertising frequency capping, may warrant evaluation against FTC guidance on what constitutes permissible internal operations under COPPA.
Interpretive note: Whether contextual advertising frequency capping falls within the permissible scope of the COPPA internal operations exception is subject to FTC interpretive guidance and may depend on operational implementation details not fully disclosed in this document.
This clause establishes that children's IP addresses and device identifiers are collected upon account creation and may be used for contextual advertising frequency management in addition to technical operations. The agreement states that contractual and technical measures are implemented to limit use of these identifiers to the listed purposes.
How other platforms handle this
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If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
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"When children sign up for Roblox, we also collect certain types of personal information called persistent identifiers for internal operations and to provide you and other users with Services. Persistent identifiers are data like IP Address and unique device identifiers that are required for you to be able to connect your device to Roblox. Persistent identifiers can be used to recognize you, your device, or your household device. Roblox collects persistent identifiers and the information we ask you for when you sign up for the following internal operations: Maintaining or analyzing the functioning of Roblox; Performing network communications; Authenticating users of, or personalizing the content on, Roblox; Serving contextual advertising, including capping the frequency of ads; Protecting the security or integrity of Roblox; Ensuring legal or regulatory compliance.— Excerpt from Roblox's Roblox Privacy Policy
REGULATORY LANDSCAPE: This provision directly implicates COPPA, enforced by the FTC, which permits collection of persistent identifiers from children under 13 for internal operations without verifiable parental consent, provided those identifiers are not used for prohibited purposes such as behavioral advertising. The FTC's 2013 COPPA rule amendments and subsequent guidance define the scope of permissible internal operations. GOVERNANCE EXPOSURE: High. The inclusion of contextual advertising frequency capping within the list of internal operations for which persistent identifiers are collected from under-13 users may attract regulatory scrutiny; the FTC has indicated that contextual advertising activities must be carefully bounded to remain within the internal operations exception. Compliance teams should evaluate whether frequency capping constitutes a form of cross-context data use that exceeds the exception. JURISDICTION FLAGS: This provision applies globally to users under 13 but is primarily governed by US COPPA obligations. EEA and UK users under 13 are also subject to GDPR and UK GDPR child data protections, which may impose stricter consent or data minimization requirements beyond the internal operations framework. CONTRACT AND VENDOR IMPLICATIONS: The policy states that service providers processing persistent identifiers for internal operations are subject to contractual requirements; procurement and vendor management teams should verify that data processing agreements with these providers restrict use of children's identifiers to the enumerated purposes and include audit rights. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the operational implementation of persistent identifier collection for under-13 users to confirm that use is bounded to the six listed internal operations; evaluate whether any third-party SDKs, analytics tools, or ad-serving systems have access to these identifiers in ways that may exceed the internal operations exception; and confirm that contractual safeguards with service providers are current and enforceable.
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This provision invokes the COPPA internal operations exception to justify collecting persistent identifiers from children without separate verifiable parental consent. The scope of permitted uses, including contextual advertising frequency capping, may warrant evaluation against FTC guidance on what constitutes permissible internal operations under COPPA.
This clause establishes that children's IP addresses and device identifiers are collected upon account creation and may be used for contextual advertising frequency management in addition to technical operations. The agreement states that contractual and technical measures are implemented to limit use of these identifiers to the listed purposes.
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