This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision implements Roblox's compliance obligations under the Children's Online Privacy Protection Act (COPPA), which establishes procedural requirements for data collection from minors and grants parental access rights to review and manage collected information.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy adds explicit language disclosing that Roblox collects persistent identifiers (IP addresses and unique device identifiers) from all users, including children, for purposes including account authentication, ad frequency capping, network communications, and security. The policy states Roblox implements technical, contractual, and other measures to ensure these identifiers are not used for purposes outside the listed scope. This represents a clarification and formalization of practices rather than a change to what data is collected, but it does establish contractual limits on how that data may be used. You can review the full updated Privacy Policy to understand which persistent identifiers are collected and the specific operational purposes for which they are retained.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →For users under 13, the provision conditions personal information collection on prior verifiable parental consent and establishes a parental control mechanism allowing guardians to access, modify, or delete the child's collected data through direct contact with Roblox.
How other platforms handle this
We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at privacy@khanacademy.org so that we can take steps t...
If you are under 13 years of age (or the applicable age of digital consent in your country), you must have your parent or guardian's permission to use our services and for us to collect your personal data. We use Microsoft Family accounts to obtain and manage parental consent for child accounts.
You may not become a Subscriber if you are under the age of 13. Steam is not intended for children under 13 and Valve will not knowingly collect personal information from children under the age of 13. Additional age restrictions may apply in your country.
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"We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information as quickly as possible. Parents or legal guardians of children under 13 can review, correct, or request deletion of their child's personal information by contacting us.— Excerpt from Roblox's Roblox Privacy and Cookie Policy
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This provision implements Roblox's compliance obligations under the Children's Online Privacy Protection Act (COPPA), which establishes procedural requirements for data collection from minors and grants parental access rights to review and manage collected information.
For users under 13, the provision conditions personal information collection on prior verifiable parental consent and establishes a parental control mechanism allowing guardians to access, modify, or delete the child's collected data through direct contact with Roblox.
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